Every month, private and Christian schools spend millions of dollars on marketing and advertising. However, most of us do not have that kind of budget, so we need more viable advertising ideas for our school. In this article, I’ll go over the two major types of school marketing and advertising: those that take time (grassroots marketing) and those that take money (advertising).
Before we get into the various ways to advertise a school, it’s critical to recognize the absolute importance of marketing within a private school’s business operations. When a private Christian school is up and running and receiving a steady stream of new students, you should be reinvesting at least 10-12 percent of your revenue in your school’s marketing.
Admittedly, there are times when a school may be forced to reduce its school marketing budget. This usually happens when policies change, or the board feels there is an impending recession and wants to “save money.” If that happens to you, then you have to simultaneously increase the amount of time you spend on your marketing efforts (that’s the school marketing budget equation detailed more below). You absolutely cannot reduce your “total” marketing: the combination of paid advertising, promotional events, grassroots outreach, etc. If you cut back, your school will inevitably fall into a downward spiral of declining enrollments.
Written by: Adam Bennett | August 3, 2022
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
Let’s face it, as a private school administrator, it can be challenging to develop a school marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as possible?
To alleviate some of that anxiety, we've produced this guide to help you, the Christian private school administrator. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's look at the eight most essential components of a complete marketing plan for the 2022-2023 School Year to prepare you for the 2023 enrollment season.
Written by: Adam Bennett | July 4, 2022
Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs.
Don’t you love my vagueness there!
Before diving into this topic, let’s define a small school by student enrollment. Educators and researchers have not come to a clear consensus on what constitutes a “small” school or a “large” school. Research indicates, however, that an appropriate and effective size is 300-400 students for an elementary school and 400-800 students for a secondary school. Now, I care to bet your private school falls somewhere below that.
If you are a large school, you might think that you need a large agency, and if you are a small school, you may think that a smaller agency might be the best fit. I would argue that it’s a moot point. It boils down to whether you want your school to be a number, or would you rather have a deeper personal relationship with your agency?
Think about this, if you look at Dunbar’s Number, which according to Wikipedia, “is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.”
Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, friends, or other interpersonal relationships. Therefore, an agency with around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.
Let’s look at a small agency versus a large agency.
Written by: Adam Bennett | July 11, 2022
Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.
Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many.
As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.
Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:
Written by: Adam Bennett | June 1, 2022