Blog: review

You may be familiar with the VCP process. It is a business idea that says Visibility leads to Credibility, which should lead to Profitability. If you are doing what you should do with your content marketing efforts for your private school, then you have the visibility down. To help bolster your credibility, you can use parent and student testimonials.

When it comes to online reviews, they help show prospects valuable social proof and create trust. It can also help your small business’s website rank higher in search results. In this guide to getting online client reviews, we want to help you learn how to get more and respond to them.

Are online customer reviews trustworthy?

A quick and simple answer is yes. In general, you can trust reviews online. For one, a lot of platforms have been successful in their efforts to crack down on fake and unverified reviews. They no longer let anonymous reviewers post on their sites.

Online reviews provide consumers with detailed feedback from their point of view. This provides readers with a perspective other than that of the business. The business is likewise not always capable of providing such feedback.

It is important, however, for users to exercise due diligence when browsing online reviews. It is a good idea to read numerous reviews of the same product. This can help you appreciate and understand the product through a wide variety of customer experiences. 

When reading reviews, you also need to be selective on what to believe and which ones to take with a grain of salt. For example, if you come across a review that seems too exceptional to be true, then it probably is something to be skeptical about.

There are about 164,000 auto repair shops and maintenance centers in the U.S alone, and there were some 282 million vehicles operating on roads throughout the United States, as reported by Statista. While those numbers are staggering, the average shop sees only 22 vehicles a week. With such a large percentage of cars and trucks never making it to auto mechanic owner’s shops, you can’t be passive in your marketing efforts. With the industry growing and competitors are lurking and trying everything they can to get your clients attention. You, dear mechanic shop owner, must be diligent in keeping and attracting vehicle owners!

Here are 15 marketing ideas and tips for auto repair shops that not only keep clients coming back but also expand your businesses reach: