Blog: review

There are about 164,000 auto repair shops and maintenance centers in the U.S alone, and there were some 282 million vehicles operating on roads throughout the United States, as reported by Statista. While those numbers are staggering, the average shop sees only 22 vehicles a week. With such a large percentage of cars and trucks never making it to auto mechanic owner’s shops, you can’t be passive in your marketing efforts. With the industry growing and competitors are lurking and trying everything they can to get your clients attention. You, dear mechanic shop owner, must be diligent in keeping and attracting vehicle owners!

Here are 15 marketing ideas and tips for auto repair shops that not only keep clients coming back but also expand your businesses reach:

The primary purpose of your small business website is to attract the right customers and motivate them to take action. The call to action might be to contact you, find out more about you and your offerings, or referring others to the business. A mere entertaining site is simply noise and is no real value, ahem social media sites. Your website needs to work just as hard for you as you do; consider the following suggestions:

There are few tools more important to Americans than their cars. Automobiles connect people to their careers, friends, families, and the freedom to see the world. They represent the opportunity to better our lives, while often becoming a personalized reflection of their owners. People love their cars and want to take the best care of them. Auto repair shop owners have an opportunity to help people in a time of great need. That may be what led you to start your business in the beginning. Your ability to take a vehicle that seemed ready for the junkyard and make it road-worthy again for an individual or family that was counting on you is what makes your company special. 

At Cube Creative, we get questions about websites, reviews, content marketing, and social media. In this post, I want to attempt to answer five of the more popular ones.