Blog: review

You might be wondering, am I hungry? Why else would I be talking about EATing?

Well, if you are hungry to grow your business, focusing on your E-A-T will help you!

E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.

E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.

So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?

Maintaining a healthy online presence is vital for the well-being of your business. Before making any sort of purchase or committing to a certain company’s services, most people will first look up their reviews online.

And if the average review score for your business is less than 4 stars, chances are they will turn to your competitors with a better score instead.

The problem with reviews is that people are much more likely to share negative experiences with your product/service than positive ones. So, even if you think your business is perfect, a bad review is an inevitability rather than a possibility. 

And just leaving one unattended is a terrible practice: it will both show people that you provided a poor product/service and didn’t even bother to do anything about it.

Before I answer the question posed in the title of this post, think let me ask you, dear reader, a couple of questions. Do you check reviews before you visit or reach out to a business? Have you ever found yourself favoring one business over another due to their online reviews?

I am sure you could answer yes to both of these questions. Now back to the question I posed in the title of this post and its accompanying answer, which is overwhelming YES! Yes, Google Reviews will help your both general SEO and Local SEO.

Now, this begs the question of how do these local businesses show up on the search results pages (SERPs) in the first place? Well, that’s Local Search Engine Optimization (SEO) at work.

In this article, I will help you better understand what local SEO is and its benefits. I’ll also show you how to use Google reviews SEO to improve your local rankings.

You may be familiar with the VCP process. It is a business idea that says Visibility leads to Credibility, which should lead to Profitability. If you are doing what you should do with your content marketing efforts for your private school, then you have the visibility down. To help bolster your credibility, you can use parent and student testimonials.