You might be wondering, am I hungry? Why else would I be talking about EATing?

Well, if you are hungry to grow your business, focusing on your E-A-T will help you!

E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.

E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.

So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?

Chad Treadway

Written by:  |  July 13, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Both digital and traditional marketing all play a part in good brand management.

Using the same tone of voice in your emails and ads and selecting the same photo assets for your website for your billboards all contribute to the picture painted when a prospective client thinks about your products or services.

However, your brand may occasionally receive negative reviews or press, altering its perception.

If a potential client wants to know if your small business is trustworthy, they will likely look you up online.

Visits to your website will not suffice, and they will seek more objective feedback.

As a result, online reputation management is crucial and is the process of shaping and controlling the online narrative surrounding your brand.

Adam Bennett

Written by:  |  May 11, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Maintaining a healthy online presence is vital for the well-being of your business. Before making any sort of purchase or committing to a certain company’s services, most people will first look up their reviews online.

And if the average review score for your business is less than 4 stars, chances are they will turn to your competitors with a better score instead.

The problem with reviews is that people are much more likely to share negative experiences with your product/service than positive ones. So, even if you think your business is perfect, a bad review is an inevitability rather than a possibility. 

And just leaving one unattended is a terrible practice: it will both show people that you provided a poor product/service and didn’t even bother to do anything about it.

Written by:  |  January 21, 2022

See Vlad Orlov's' website: respona.com/

Are online customer reviews trustworthy?

A quick and simple answer is yes. In general, you can trust reviews online. For one, a lot of platforms have been successful in their efforts to crack down on fake and unverified reviews. They no longer let anonymous reviewers post on their sites.

Online reviews provide consumers with detailed feedback from their point of view. This provides readers with a perspective other than that of the business. The business is likewise not always capable of providing such feedback.

It is important, however, for users to exercise due diligence when browsing online reviews. It is a good idea to read numerous reviews of the same product. This can help you appreciate and understand the product through a wide variety of customer experiences. 

When reading reviews, you also need to be selective on what to believe and which ones to take with a grain of salt. For example, if you come across a review that seems too exceptional to be true, then it probably is something to be skeptical about.

Adam Bennett

Written by:  |  June 28, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett