Imagine this: You're the admissions director at Greenfield Academy, a prestigious private school known for its innovative curriculum and state-of-the-art facilities. You've spent months perfecting your website, showcasing your school's unique offerings, and encouraging prospective families to apply. But there's a problem: your website is painfully slow.

You've noticed visitors leaving your site before exploring all the fantastic content you've created. You're worried your slow website is hurting your admissions numbers and damaging your school's reputation. You're not alone. In today's fast-paced digital world, website speed matters more than ever

As a private school decision-maker or marketer, you know that your website is often the first point of contact for prospective families. Ensuring that your website looks great and loads quickly and smoothly is crucial. This is where page speed comes into play.

Page speed refers to the time it takes for a web page to load completely. It encompasses various factors, such as server response time, image optimization, and code efficiency. A fast-loading website provides a better user experience and significantly impacts your search engine rankings and overall online visibility.

Now imagine a parent researching private schools for their child. They come across your website, eager to learn more about your programs and facilities. However, if your site takes too long to load, they may become frustrated and leave before even exploring your content. On the other hand, a website that loads quickly and efficiently will keep visitors engaged and encourage them to discover what makes your school unique.

In this post, I will explain why page speed matters, who needs to pay attention to it, and how you can improve your website's performance to attract and retain more prospective families. Whether you're a beginner looking to understand the basics or an experienced marketer seeking advanced techniques, this post has something for you. So, let's get started on this journey to create a lightning-fast website that leaves a lasting impression on your prospective parents and students!

Adam Bennett

Written by:  |  May 1, 2024

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If you want to attract more students and increase enrollment in K-12 private schools, careful planning and thorough research are crucial. Private schools who embrace digital marketing strategies have seen positive impacts on enrollment and retention rates. By understanding the needs and concerns of parents and students, private schools can develop effective marketing strategies that address those factors and appeal to your ideal students and their families.

Here are the top nine private school marketing strategies to increase student enrollment in k-12 private schools.

Adam Bennett

Written by:  |  August 28, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

The appropriate website design is paramount when developing an integrated marketing strategy for your private school. The standard for web design no longer revolves solely around functionality or visibility. It now encompasses the details influencing how students and their families interact with your institution. From the layout to the color scheme, these critical factors work harmoniously to create a digital tool that, when utilized effectively, can significantly enhance your internet marketing campaigns.

A high-quality website has become an essential component of any efficient digital marketing plan for private schools, and the expectations from students and their parents regarding web design have reached new heights. 

It is now more than ever evident that a current, informative, and visually appealing website builds trust with potential students and their families. This trust, in turn, can profoundly impact leads, tours, and student enrollment rates.

Adam Bennett

Written by:  |  July 12, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

In today’s digital age, private schools face increasing competition and the need to stand out in an increasingly crowded set of options for parents and students. To remain visible and attract prospective students and their families, private school principals and administrators must leverage the power of digital marketing.

With students and their families spending significant time online, private schools must meet their target audience where they are. In this context, search engines like Google play a vital role, with about 93% of individuals starting their school search there. By implementing effective digital marketing strategies, private schools like yours can improve your visibility on search engine results pages (SERPs) and connect with your desired audience.

The best part is that essential digital marketing doesn’t have to be costly, making it accessible for private schools of all sizes. This article will explore why digital marketing is vital for private schools and discuss effective tactics that can contribute to their long-term success.

Adam Bennett

Written by:  |  July 3, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett