Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.

Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many. 

As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.

Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:

Adam Bennett

Written by:  |  June 1, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

You are not alone if you find it a struggle to increase your private Lutheran school’s enrollment. Many private schools are in the same situation, and the problem isn’t only the low turnout. Their marketing efforts are inefficient as well.

Problems that most Lutheran private schools contend with are:

  • Failure to increase public awareness
  • Low site traffic
  • Low social media engagement
  • Lack of organized parent/student visit accommodation.

Fortunately, there are ways to reverse the situation. The first step is to understand the parents’ and students’ school selection process.

By researching your target market, you can determine if your private school’s core values are aligned with your audience and if your activities and curriculum are relevant to their needs. Then, assess your various ways to reach out to your prospective enrollees.

Getting the services of a digital marketing agency that understands Lutheran private schools can be very beneficial. They know various enrollment strategies to help private schools attract more students. These include presenting stories of successful alumni and other services that only experienced agencies can provide. 

A reliable marketing agency can also help improve your Lutheran school’s website. They will have professional web designers who can create user-friendly websites that are optimized for search engines and rank on top of the search engine results pages (SERPs). You can achieve your marketing objectives by working with a professional service provider.

Adam Bennett

Written by:  |  April 20, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Blink, Blink goes the cursor as you stare at the screen with your hands poised above the keys. You know you need to write a blog post for your Christian private school, but the looming cursor seems to be taunting you.

I know it can be difficult to constantly develop interesting blog topics for private schools. If you have been at this a while, many of you will reach a point where it seems like you are saying the same thing over and over.

To help you shake things up a bit, I've compiled a list of 101 blog post ideas to help get you a jump on your private school's blog. 

Adam Bennett

Written by:  |  March 21, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

It ultimately comes down to marketing when it comes to growing enrollment at a private Christan school. You have to tell your school's story to attract parents, caregivers, and families. The stories you tell need to entice them to join your community.

These families usually have multiple options, from public school, home school, and other private schools in your area. Storytelling and marketing are how you stand out!

Parents typically have a list of questions in mind when they begin their school search:

  1. What makes your school different?
  2. What are the criteria for hiring teachers and faculty?
  3. What is the school's mission, philosophy, and religious affiliation?
  4. How can we, as parents, be involved?
  5. What are the expectations for communication with parents?
  6. What results can we expect if we send our child to this Christian school?
  7. What are the school's challenges? What are the areas at the school that need improvement?

You may have heard the saying, “We are all singing from the same page.” When marketing your school, you must ensure that all your advertising and marketing materials are “singing from the same page.” Therefore your website, social media presence, and personal interactions should all be consistent when answering the questions listed above.

Make sure that you deliver on what you promise regarding communication and scene-setting. This will reassure parents they are making the right choice. If you do this right, they can see their child or children at your school, in your classrooms, in your seats, learning from accredited Christan teachers if you can paint that picture for them.

Knowing a prospect's motives, in this case, the parent, allows you to create buyer personas and narrow the target of your advertising and marketing tactics.

Adam Bennett

Written by:  |  March 2, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett