Every month, private and Christian schools spend millions of dollars on marketing and advertising. However, most of us do not have that kind of budget, so we need more viable advertising ideas for our school. In this article, I’ll go over the two major types of school marketing and advertising: those that take time (grassroots marketing) and those that take money (advertising).

Before we get into the various ways to advertise a school, it’s critical to recognize the absolute importance of marketing within a private school’s business operations. When a private Christian school is up and running and receiving a steady stream of new students, you should be reinvesting at least 10-12 percent of your revenue in your school’s marketing.

Admittedly, there are times when a school may be forced to reduce its school marketing budget. This usually happens when policies change, or the board feels there is an impending recession and wants to “save money.” If that happens to you, then you have to simultaneously increase the amount of time you spend on your marketing efforts (that’s the school marketing budget equation detailed more below). You absolutely cannot reduce your “total” marketing: the combination of paid advertising, promotional events, grassroots outreach, etc. If you cut back, your school will inevitably fall into a downward spiral of declining enrollments.

Adam Bennett

Written by:  |  August 3, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.

Here are sixteen strategies to boost your Lutheran school’s enrollment:

Adam Bennett

Written by:  |  June 20, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.

Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many. 

As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.

Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:

Adam Bennett

Written by:  |  June 1, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

You are not alone if you find it a struggle to increase your private Lutheran school’s enrollment. Many private schools are in the same situation, and the problem isn’t only the low turnout. Their marketing efforts are inefficient as well.

Problems that most Lutheran private schools contend with are:

  • Failure to increase public awareness
  • Low site traffic
  • Low social media engagement
  • Lack of organized parent/student visit accommodation.

Fortunately, there are ways to reverse the situation. The first step is to understand the parents’ and students’ school selection process.

By researching your target market, you can determine if your private school’s core values are aligned with your audience and if your activities and curriculum are relevant to their needs. Then, assess your various ways to reach out to your prospective enrollees.

Getting the services of a digital marketing agency that understands Lutheran private schools can be very beneficial. They know various enrollment strategies to help private schools attract more students. These include presenting stories of successful alumni and other services that only experienced agencies can provide. 

A reliable marketing agency can also help improve your Lutheran school’s website. They will have professional web designers who can create user-friendly websites that are optimized for search engines and rank on top of the search engine results pages (SERPs). You can achieve your marketing objectives by working with a professional service provider.

Adam Bennett

Written by:  |  April 20, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett