In August 2018, Google revealed a new algorithm upgrade dubbed the Medic Update, which focused a lot on E-A-T (Expertise, Authority, and Trustworthiness). E-A-T is one of Google's top five ranking indicators to evaluate page content, according to their Search Quality Rater Guidelines (QRG). E-A-T is so significant that it is cited over 185 times in the QRG.

Google has stated that the focus for websites should be on creating unique content and providing an excellent overall user experience. Google has previously said that relevant content, good E-A-T, mobile friendliness, and a fast page load time (less than 2 seconds) are required for websites to obtain better ranks.

Google’s algorithm is updated on a nearly daily basis. They also provide Core Updates numerous times a year. Thanks to AI and machine learning, Google can now rank material based on its quality requirements.

To rank your private school’s website content in Google, you have to focus on getting into the minds of your target audience (parents), thinking about the questions they want to be addressed and the intent behind their search.

Here are seven strategies to demonstrate E-A-T and increase the visibility of your school's content in Google searches.

Adam Bennett

Written by:  |  January 2, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

No matter how great your school is, you will receive negative comments at some point. It's sometimes more about the person having a terrible day or being unhappy about something unrelated to your school than anything that happened at your private school. Whatever the source, the person's annoyance manifests as a bad review or comment on Facebook or another social channel.

For better or worse, we live in a world where people have a voice that can be easily expressed on social media. Parents and students can take pictures and videos, interact with others and create a positive or negative buzz about their experiences with your school as they perceive them. Unfortunately, their perceptions aren't always accurate.

I understand how annoying that may be, especially because social media is essential to any modern private school marketing plan. As a result, client support on social media necessitates a distinct technique. Effective social media management is required, especially when dealing with unfavorable comments. Handling negative comments on social media is critical for your school's brand image, and a well-thought-out plan can help minimize the damage.

Here are some strategies for dealing with negative social media comments or reviews:

Adam Bennett

Written by:  |  December 26, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

You’ve probably heard that storytelling is essential for business, marketing, and life in general. You may have also heard that it’s a powerful tool with the potential for a tremendous lasting impact.

With that being said, think about what Zig Ziglar said, “Those of you who read the Bible know (and whether you are a believer or not, most people respect the fact) that Christ was a powerful persuader.” He goes on to say, “when people asked Christ a question, He either responded with a question or a parable—both of which are tools for persuasion.” (Source: Selling 101 by Zig Ziglar)

In other words, we love a good story! Jonathan Gottschall in The Storytelling Animal: How Stories Make Us Human, states, “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”

Knowing this, do you not think that telling stories from your school’s rich history will excite, entertain, and encourage your community? Stories can and should be at the heart of effective school marketing and are critical to your school’s long-term success.

In this post, we will cover the following:

Adam Bennett

Written by:  |  December 12, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Suppose you want to improve your private school's blog or increase the frequency with which you blog. You have to produce high-quality content that attracts visitors consistently. Or perhaps you've written a few blog posts and are eager to see how they're being received. You've put your heart and soul into each article, and you're confident that parents will enjoy reading the content you've carefully crafted for them.

You sit back and wait for the likes, shares, and comments to pour in. You look at your blog every day, and nothing.

Is this something that has happened to you? If this is the case, don't be disheartened, as this does not have to be the case. There are strategies you can employ to almost guarantee that your blog posts will drive traffic immediately and continue attracting visitors for months to come.

Here are my top seven quick-win strategies for private school blog posts that will attract visitors from search engines, social media, and other websites.

Adam Bennett

Written by:  |  November 21, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett