You may be familiar with the VCP process. It is a business idea that says Visibility leads to Credibility, which should lead to Profitability. If you are doing what you should do with your content marketing efforts for your private school, then you have the visibility down. To help bolster your credibility, you can use parent and student testimonials.

Adam Bennett

Written by:  |  July 16, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

A vital component of private school marketing is customer relationship management (CRM). CRM is a must for schools and other types of businesses to thrive. The good thing is there are available tools to help businesses out with their CRM. 

If you start using CRM software, not only it will help you with customer relationship management. It can also help you manage your prospects, turn your inbound marketing into a lead-generating machine, and promote customer satisfaction by streamlining the admission process

Adam Bennett

Written by:  |  July 5, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Think about this, today’s school-age children have grown up with the internet being nearly at their fingertips. For most, Google has always been around, and “smartphones” have always been in their parent’s pockets. These kids will use their cell phones, laptops, or tablets to communicate, entertain, and learn new information.

If you were to show them a phonebook, an encyclopedia, a card catalog, or a printed map, they may look at you dumbfounded and say, “Bruh.” This is code for why you are using such an outdated and archaic method to find something.

To those of us who grew up and can remember when the internet wasn’t in our pocket or a voice command away, we know those items were how you found information. Now they are found in museums, antique stores, and possibly at the Grandparents’ house.

Obviously, having an online presence is a necessity. Your private school’s website and its social media accounts should constantly produce new enrollments and brand awareness opportunities. If you are a principal, headmaster, or over admissions in some way and you realize that your website or social media isn’t producing, then you should consider spending time make sure they maximize their purposes.

Let’s address your website as it is what you have the most control over. You will want visitors to navigate through your website on a particular path. Think of it as a good story, but one where they can jump in at almost any part and realize exactly what is going on.

Think about this, as you perform a search, you are taken to a page that should have the answer to your question. Chances are this isn’t going to be the front page of the website that you may have agonized over to make sure it was perfect. A prospective parent may come to a blog or a landing page. These need the same amount of attention as your front page, and they need to drive traffic to your appointment page or at least take them into the next step of their journey.

Before we go any further, let us address the website as a whole. Your website should be indicative of what your school looks and feels like. This means carrying the same school colors and feel throughout. If your school is very conservative, make sure the website conveys that. If your school is focused on technology, an edgier look may work. In other words, your school’s website is what prospective parents see first, and as we all know, you don’t get a second chance to make a first impression. 

If you have a good clean website design that conveys the same feel as your school, this will ensure that your users and prospective parents will spend time on your site, reading your content, and clicking on your call to action (CTA) buttons. If they have a good experience, they will be more likely to return. This will happen more often if they are finding the answers to questions. As a general rule, you always offer them a way to dig deeper through links to other content and CTA buttons. This will help them if they are trying to decide if they want to enroll their child or children.

Adam Bennett

Written by:  |  June 7, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If your private school's enrolment has been declining recently, it may be the best time to consider automating your marketing campaign. Around 50% of school leaders say that enrollment has been dwindling during the pandemic, adding that the phenomenon is observable in the pre-school level up to the secondary level. 

With a marketing automation tool, you can free yourself from attending to smaller tasks and focus on the part of your funnel that needs more of your attention.

Faced with this challenge, you need to boost your private school marketing campaign, and one of the ways to do it is to automate your processes. Salesforce reported that nearly 70% of marketing leaders depend on marketing automation, and 1 out of every 5 of them plan to use a new marketing automation platform soon. 

Adam Bennett

Written by:  |  June 17, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett