Parent testimonials are one of the most influential marketing tools a private school can leverage. According to Bright Local, "90% of consumers read online reviews before visiting a business," with many trusting them as much as personal recommendations.
For private schools specifically, parent testimonials build vital social proof and credibility during the school selection process. They provide authentic peer insight into the student experience that resonates strongly with prospective families.
In fact, not only do nearly 8 out of 10 people find others testimonials helpful when evaluating a business, but one study by WikiJob and VWO saw brands incorporating testimonials increase conversions by 34%.
Clearly, parent testimonials can drive enrollment growth. So, what exactly makes them so impactful?
Written by: Adam Bennett | November 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.