As administrators, staying ahead of where parents are searching for private schools like yours is critical for putting your admissions efforts in the right place at the right time. With most of today's parents leveraging online resources in their children's school selection process, making sure your private school stands out digitally is no longer optional - it's a must.
While you might see this as a hindrance, it grants your admissions and enrollment teams a pivotal opportunity to capture parent attention. By conducting metrics analysis to zero in on parent personas and trends within your school's applicant funnel, you can gain data-driven insights to craft targeted outreach campaigns that speak to precisely what incoming parents are looking for as they evaluate school options for their children.
Equipped with these insights around personalized messaging, your coordinators can tailor digital touchpoints to showcase your school's strengths with relevance to parent priorities - ultimately driving more enrollment conversions. This post breaks down key enrollment drivers and practical growth tactics.
Written by: Chad Treadway | November 27, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.