Declining enrollment and rising costs have put immense pressure on private schools nationwide. As families evaluate all options amidst economic uncertainty, institutions must get creative with lead generation and marketing to attract students who see the immense value of an independent school education.

This article provides an authoritative blueprint for private school marketing strategies that drive enrollment even in turbulent times. From optimizing your website to launching targeted ad campaigns, follow these proven tactics to stand out and build your next class of students.

Adam Bennett

Written by:  |  December 27, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Student enrollment at public and private schools across the country has been in decline over the past several decades. As a private school principal or administrator, you must attract new students amid ever-fiercer competition from charter schools, homeschooling programs, and public school options. To thrive in this environment, administrators must adopt proactive approaches to admissions. Here are five strategies and tips that private school principals and administrators like you can use to increase your enrollment.

Adam Bennett

Written by:  |  November 22, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

In the dynamic world of education, competition is fierce as private schools strive to differentiate themselves. Parents today are inundated with options and increasingly selective in their choice of institution. With new schools emerging, public schools improving, and education budgets tightening, the threat is real. Enrollment numbers are scrutinized, reputations questioned, and futures hang in the balance.

But there is hope. By methodically harnessing the power of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, your school can gain crucial insights to inform strategic planning. Understanding your unique strengths allows you to play to your advantage. Recognizing inherent weaknesses provides an opportunity for growth. Capitalizing on external opportunities can unlock new potential while skillfully mitigating threats safeguards your school's future.

In essence, SWOT analysis is a guiding light in the competitive fog - illuminating a clear path forward. It provides the self-awareness and direction needed to optimize your admissions process in today's evolving education landscape. The schools that embrace thoughtful SWOT analysis will be poised to increase enrollment and cement their institutions for generations to come. The time for self-reflection is now. Read on to discover how SWOT can be your school's secret weapon for sustainable success.

Chad Treadway

Written by:  |  November 20, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

If you want to attract more students and increase enrollment in K-12 private schools, careful planning and thorough research are crucial. Private schools who embrace digital marketing strategies have seen positive impacts on enrollment and retention rates. By understanding the needs and concerns of parents and students, private schools can develop effective marketing strategies that address those factors and appeal to your ideal students and their families.

Here are the top nine private school marketing strategies to increase student enrollment in k-12 private schools.

Adam Bennett

Written by:  |  August 28, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett