If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.
Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.
In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.
We can assume two things about this business, though:
- Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
- They are looking for any consumer, including those who are price shopping.
They are right in both of these cases - pricing should not go on the website.
However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.
Written by: Adam Bennett | July 19, 2022
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.