In this digital world, your website will likely be one of the first and best impressions you can make on potential clients. Web “people” go by various names: web designer, webmaster, web developer, digital marketer, SEO guy, SEO agency, content marketing agency, etc. Because of their technical prowess, they have an uncanny ability to speak a different language.
Before you dedicate your time, energy, and hard-earned dollars toward the perfect website, here are ten questions you need to ask and potential answers for them:
Written by: Chad Treadway | January 23, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.
Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.
In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.
We can assume two things about this business, though:
- Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
- They are looking for any consumer, including those who are price shopping.
They are right in both of these cases - pricing should not go on the website.
However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.
Written by: Adam Bennett | July 19, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.