If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.

Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”

The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).

PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.

If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.

Adam Bennett

Written by:  |  June 22, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Did you know that most business-to-business (B2B) researchers and buyers use the internet to acquire information about possible purchases; according to a report by Google, it is 89%! With so many prospective clients starting their search on the internet, businesses of all sizes need to push their sites to the top of search engines as quickly as possible. Of course, Google Ads provides an immediate solution as SEO efforts begin to take hold, but Google Ads also poses a unique challenge with its own set of considerations.

As part of your inbound marketing strategy, you may choose to run Google Ads. For the most part, inbound marketing focuses on organic traffic, whereas PPC offers an opportunity for instant gratification while your other strategies build.

Larry Kim of WordStream says this about PPC and Inbound Marketing:

PPC is absolutely a part of inbound marketing by my standards. My definition of inbound revolves around being somewhere with the answer when someone is looking for it, NOT sticking an advert for a product or service in front of their faces. That absolutely includes PPC!

(Source: News Flash: PPC Is Inbound Marketing )

Combining SEO and PPC will comprise approximately 90 percent of clicks across the web, so it’s no wonder that businesses are taking advantage of Google Ads!

While running and developing a Google Ads campaign is relatively straightforward. There are still great opportunities for mistakes. You must avoid them if you want your inbound marketing campaign to be successful. 

Adam Bennett

Written by:  |  December 8, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

A well-executed Pay Per Click (PPC) campaign can generate more money for your small business than it costs. It enables you and fellow small and medium-sized companies to compete with the big boys for a fraction of the expense of a traditional advertising campaign in print, radio, or TV.

The problem that arises is getting your PPC ads to perform the way you need them to. If you own or are working for a small business, this may be where you are. You’re not alone. Truth be told, several PPC ads problems are pretty common. Just because other businesses struggle may not make you or your boss feel better, though, you are putting your hard-earned money out, and you should expect them to deliver even if it is something you’re struggling with. 

Now the good news is that you don’t have to figure the solution out on your own. In this post, I am here to help you fix the three most common PPC ad problems.

Adam Bennett

Written by:  |  November 15, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Is online advertising worth it? Which is best for me, Facebook ads, PPC, Google Ads? Should I rather increase my reach and convert leads organically? These are some of the most common questions asked by those who are new to internet marketing.

Chad Treadway

Written by:  |  June 30, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway