Blog: Pillar Pages

Jump back in your time machine to the year 1986. Think about what was popular and how different the world we are living in now is versus 34 years ago. 34 years ago computers were barely a thing, there was no such thing as the internet as we know it today or smartphones. Why is that small business still think they can market the same way as they did in the past? 

I have often said and will continue to say until someone can prove to me that traditional marketing for small businesses is dying. Traditional marketing is in your face, says look at me and don’t you forget about me! This is all in hopes that you remember them when and if you need them.

Learning to market in this new digital age can be tricky at best. While most people are out there doing their sales and marketing at level 10. What I want to help you do and show you what to do is, give you that little extra push over the cliff, and turn up your sales and marketing to 11!

Imagine an archway opening through a wall.

The wall is all the noise and distractions that prevent people from finding your business. While your website helps to create an opening, there are several other stones that help support your marketing efforts needed to help build the arch opening. 

Notwithstanding, everything has to start with a foundation, for the purpose of these series of blogs we are going to start with the topic clusters and pillar pages.