What’s the most potent sales tool for your pest control business? A large Yellow Pages ad? The latest radio jingle? Think again.
According to research, nearly 97 out of 100 homeowners consult online testimonials when selecting an extermination service provider. Customer advocates are your best salespeople.
Yet out of over 32,000 pest control companies nationwide, according to Gartner, only 1 out of 10 actually use the feedback to improve, and only 5% tell people what they are doing in response to what they heard. That’s an enormous missed growth opportunity.
Let’s say a homeowner discovers used mouse droppings dotted along recently installed kitchen shelves. Their minds race to past neighbors complaining of unwanted rodents after nearby construction. So they turn to online reviews for confidence that an exterminator can competently eliminate the health hazard before it multiplies.
With some strategic planning, you can leverage the experiences of the people you serve to shape decisions like this daily, build trust in your expertise, and drive more calls. This post explores tips on spotlighting delighted customers across channels to grow your bottom line.
Written by: Chad Treadway | February 5, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.