Marketing is essential for the growth and sustainability of any pest control business. However, determining the ideal budget to allocate can be confusing. Typically, pest control companies should strive to invest, on average, around 8% of total revenue back into marketing their efforts. Of course, the exact dollar figure will vary depending on current revenue streams and growth goals.

This post examines recommended budgets for pest control marketing based on four business lifecycle stages and some key marketing activities to think about. 

Chad Treadway

Written by:  |  February 20, 2024

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Do you feel like your pest control company's traditional advertisements are falling on deaf ears? Do you cringe every time you add budget to run yet another promotional ad? Are you looking for proven marketing strategies that connect by providing real value instead? If so, you’re not alone.

Yet, in the back of your mind lingers, a frustrating stat: 86% of ads served are completely ignored by consumers.

Surveys reveal that today’s consumers ignore nearly 9 out of 10 display ads served to them daily. Display ads are often made up of images or videos that encourage the user to click through to a landing page and take some sort of action. You see them mostly on a website page's top, bottom, and sides. You also see them scattered throughout the content.

However, most consumers will do everything they can to avoid ads that poured your time and hard-earned money into crafting. Today’s consumers ignore your ads by using ad blockers, paying for ad-free digital media experiences, skipping ads, or ignoring them altogether. 

So the million-dollar question is this: How do you get your brand to actually connect with potential customers?"

The answer is simple: use content marketing for your pest control business. 

Content marketing presents a unique opportunity to engage potential customers when it matters most when they are actively looking for information along their buyer's journey.

In this post, we'll explore how content marketing works to connect with consumers during their buyer's journey by providing helpful information instead of sales pitches. Through informed educational content marketing, you'll learn key strategies to establish credibility, increase loyalty, and guide pest control purchasing decisions.

Chad Treadway

Written by:  |  February 20, 2024

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a small pest control provider, attracting new customers in your service area is critical for growing your business. With limited hours in the day and a tight budget, marketing can feel overwhelming.

While creativity and testing various tactics are important, taking a strategic approach to get the best return is vital, given your limited resources. This guide shares 101 effective marketing tactics for local pest control companies like yours looking to increase leads within your service area in 2024.

Aligning your efforts with clear goals will set you up for success in securing new business this coming year. Whether you want to book recurring service contracts, expand residential territory coverage, or generate more inspection leads, this comprehensive listicle showcases proven techniques for boosting visibility and sales.

Chad Treadway

Written by:  |  January 1, 2024

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway