Both digital and traditional marketing all play a part in good brand management.

Using the same tone of voice in your emails and ads and selecting the same photo assets for your website for your billboards all contribute to the picture painted when a prospective client thinks about your products or services.

However, your brand may occasionally receive negative reviews or press, altering its perception.

If a potential client wants to know if your small business is trustworthy, they will likely look you up online.

Visits to your website will not suffice, and they will seek more objective feedback.

As a result, online reputation management is crucial and is the process of shaping and controlling the online narrative surrounding your brand.

Adam Bennett

Written by:  |  May 11, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

When it comes to online reviews, they help show prospects valuable social proof and create trust. It can also help your small business’s website rank higher in search results. In this guide to getting online client reviews, we want to help you learn how to get more and respond to them.

Chad Treadway

Written by:  |  July 8, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Are online customer reviews trustworthy?

A quick and simple answer is yes. In general, you can trust reviews online. For one, a lot of platforms have been successful in their efforts to crack down on fake and unverified reviews. They no longer let anonymous reviewers post on their sites.

Online reviews provide consumers with detailed feedback from their point of view. This provides readers with a perspective other than that of the business. The business is likewise not always capable of providing such feedback.

It is important, however, for users to exercise due diligence when browsing online reviews. It is a good idea to read numerous reviews of the same product. This can help you appreciate and understand the product through a wide variety of customer experiences. 

When reading reviews, you also need to be selective on what to believe and which ones to take with a grain of salt. For example, if you come across a review that seems too exceptional to be true, then it probably is something to be skeptical about.

Adam Bennett

Written by:  |  June 28, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett