Small business online marketing strategies aren’t much different than traditional marketing strategies when it comes to goals and objectives. Both types seek to raise a small business's recognition. However, online marketing focuses on doing all this online.

Online marketing, also known as digital marketing or inbound marketing, offers a variety of channels that cover every facet of online advertising, from content development to distribution and sales.

In this post, you’ll learn about the six small business online marketing strategies that you can use to improve the online visibility of your small business.

Chad Treadway

Written by:  |  February 16, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a small business owner, you already know how critical it is to get the word out about your product and services. It's essential if you want to reach the general public, and people have to know to visit your storefront or call you to engage your services. The problem is if it isn’t on their radar, then it’s a done deal. In today's world, digital marketing is the ultimate promotional tool, and it has helped many local companies rise to the top. 

Here are a few more compelling arguments and statistics for why digital marketing is so critical for small businesses today:

  • 87% of buyers start searching for products to buy online (Source: RetailDive)
  • 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option. (Think with Google)
  • SEO drives 1000%+ more traffic than organic social media. (Source: HubSpot)
  • 96% of the most successful content marketers agree their audience views their organization as a credible and trusted resource. (Source: CMI)
  • Text will always be the foundation of search, so making sure the text around your website's assets is descriptive will help them rank well in search. (Source: HubSpot)
  • “Where to buy” and “near me” mobile queries have grown by over 200% in the past two years. (Source: Think with Google)
  • As of January 2021, there were 4.66 billion active internet users worldwide - 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices. (Source: Statista)
Chad Treadway

Written by:  |  February 28, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway