Blog: Off Page Seo

Search Engine Optimization, or SEO, might sound like a buzzword or technical jargon, but in today’s digital age, it’s a powerful tool that can propel your small business to new heights. Understanding and implementing SEO strategies can significantly improve your online visibility and attract more clients.

Search engine optimization (SEO) is crucial for the success of any business, regardless of size or location. At a high level, on-page SEO optimizes your website’s content and structure. In contrast, off-page SEO focuses on the actions and factors outside your website that can impact its visibility and ranking in search engine results pages (SERPs). This post will explore the importance of off-page SEO and how it can benefit your rural small business.

Search Engine Optimization or SEO is often a term thrown around by web designers, digital marketing agencies, or anyone with a basic understanding of the web. But what does it really mean?

According to Google, SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Search Engine Land defines SEO as:

the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

For the purpose of the post, we will use the definition by Search Engine Land to describe the process better. But I do want to expand on it as well. SEO can be broken down into a three-legged stool, with each leg or part being On-page, Off-page, and Technical SEO.

If you are a small business owner or you have been tasked with helping to make a small business you know how hard it is to get the word out and get the business noticed. Now one would think that if we as consumers are going online at a rate of 97% then we should be able to find your small business. Unfortunately, that is not the case.

Now the bigger question is not WHY is it harder but WHAT can we do about it. Below we look at the nine reasons why SEO is harder and six things you can do about it.