Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.

Here are sixteen strategies to boost your Lutheran school’s enrollment:

Adam Bennett

Written by:  |  June 20, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Isn’t it amazing how simple it was to promote your private school? Not too long ago, you could just mail out a brochure or postcard to interested families and then sit back and wait for the phone to ring and admissions appointments to be set. Unfortunately, that is no longer the case.

Private schools like yours need to have a marketing plan to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want their children to receive an excellent education at a price they can afford, and of course, like any parent would, they only want the best for their child. Private schools are in a competitive field, but marketing is a problem for many. 

As a Christian private school, how can you get the word out about your school? The simple answer is, and dare I say this, marketing your school like a business. Before you think I have gone crazy, think about it this way. A typical business markets its services. As a private school, you are just selling the business of education.

Therefore, marketing attracts prospects, prospects become students. However, marketing entails more than simply publicizing your school’s name. The U.S. Small Business Administration (SBA) says that marketing must establish a connection:

Adam Bennett

Written by:  |  June 1, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Let's face it; if your 2022 plans were to go back to “pre-pandemic normal” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies in educating the whole child, then you need to evaluate your thinking. 

Frankly, your private school is under a new microscope. COVID wasn’t like throwing a rock in a pond and waiting for the ripples to dissipate. It has been and is more like a hurricane that keeps battering the fragile outer banks’ coastline. 

The communications and school marketing strategies that used to work for your school didn’t work in 2021; they won’t be working in 2022 and beyond. As I mentioned previously, the landscape has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.

Here are seven ideas of how to market a private school.  

Adam Bennett

Written by:  |  January 3, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett