Blog: Marketing Strategies For Small Business

You want the world to know about your business so I can get as many clients as possible. The best way to do that is by buying ads, right?

Well, maybe. But if you rely solely on advertising, you're missing out on a critical element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you're getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.

I can tell you're excited to get started! Chug another mug of coffee, and we'll get started.

In today's competitive small business landscape, it's essential to employ marketing strategies that captivate your target audience and drive meaningful results. Whether you're just starting out or a 100 year old business implementing the right tactics can make all the difference in attracting and retaining clients.

Don't miss out on the opportunity to unlock the true potential of your business. Read on to discover 26 proven strategies that will take your small business marketing efforts to new heights.

The ultimate objective of any marketing effort is to spread the word about your small business and ensure that it reaches the correct people.

However, small businesses employ other strategies to create leads and close transactions. But, the AIDA model has been the most well-known traditional marketing strategy since its creation in 1898!

AIDA stands for Awareness, Interest, Desire, and Action, the four primary phases of the sales funnel employed by businesses worldwide. It is built on high-quality writing that engages and pushes people to buy.

Stay with me, and I'll go through everything in more depth.

As small business marketers, we love lead magnets, and it seems like everyone has at least one. 

But why? And should you?

The short answer is yes, for these two main reasons:

• They are popular because they work. 
• People will often download or access them.

Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!