Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs. 

Don’t you love my vagueness there! 

Before diving into this topic, let’s define a small school by student enrollment. Educators and researchers have not come to a clear consensus on what constitutes a “small” school or a “large” school. Research indicates, however, that an appropriate and effective size is 300-400 students for an elementary school and 400-800 students for a secondary school. Now, I care to bet your private school falls somewhere below that. 

If you are a large school, you might think that you need a large agency, and if you are a small school, you may think that a smaller agency might be the best fit. I would argue that it’s a moot point. It boils down to whether you want your school to be a number, or would you rather have a deeper personal relationship with your agency?

Think about this, if you look at Dunbar’s Number, which according to Wikipedia, “is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.”

Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, friends, or other interpersonal relationships. Therefore, an agency with around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.

Let’s look at a small agency versus a large agency.

Adam Bennett

Written by:  |  July 11, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Are you struggling to increase your private Lutheran school’s enrollment? Are you worried about increasing your enrollment now that things are starting to open back up? If you aren’t alone, many private schools are in the same situation. The problem isn’t the aftermath of the pandemic or low enrollment. To be honest, it is more than likely your marketing efforts are inefficient.

Here are sixteen strategies to boost your Lutheran school’s enrollment:

Adam Bennett

Written by:  |  June 20, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Using CRM software in your LCMS Private School will help with your student and caregiver relationship management concerns and help manage your prospects. Thus making your K-12 private school inbound marketing efforts a prolific lead-generating machine and improving student and parent satisfaction through a streamlined admission process.

Adam Bennett

Written by:  |  May 18, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

You are not alone if you find it a struggle to increase your private Lutheran school’s enrollment. Many private schools are in the same situation, and the problem isn’t only the low turnout. Their marketing efforts are inefficient as well.

Problems that most Lutheran private schools contend with are:

  • Failure to increase public awareness
  • Low site traffic
  • Low social media engagement
  • Lack of organized parent/student visit accommodation.

Fortunately, there are ways to reverse the situation. The first step is to understand the parents’ and students’ school selection process.

By researching your target market, you can determine if your private school’s core values are aligned with your audience and if your activities and curriculum are relevant to their needs. Then, assess your various ways to reach out to your prospective enrollees.

Getting the services of a digital marketing agency that understands Lutheran private schools can be very beneficial. They know various enrollment strategies to help private schools attract more students. These include presenting stories of successful alumni and other services that only experienced agencies can provide. 

A reliable marketing agency can also help improve your Lutheran school’s website. They will have professional web designers who can create user-friendly websites that are optimized for search engines and rank on top of the search engine results pages (SERPs). You can achieve your marketing objectives by working with a professional service provider.

Adam Bennett

Written by:  |  April 20, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett