Blog: Lutheran Private School

Attracting more students to your K-12 private school ensures its success and growth. By implementing effective marketing strategies, you can reach potential students and their families and showcase your school's unique benefits and opportunities.

Here are five tips to help you attract more students to your K-12 private school:

Increasing enrollment and retaining students at a private school can be a challenge. With so many available options, it can be difficult to stand out and convince families to choose your school. However, with the right strategies in place, you can increase enrollment and continue to secure the future of your school.

Here are seven effective ways to boost enrollment at your private school:

You and I both know that every private school has its “unsung heroes,” like the custodians, instructional aides, volunteers, and community partners. Just as these individuals work behind the scenes to ensure that your school runs smoothly and that students have the resources they need to succeed, backlinks are the unsung heroes of the web.

But what are backlinks? You want to think of a backlink like a vote for your private school website. When another website has a link to your website, such as a community partner or "mommy blog," it's like they're saying, "this website is good, and people should check it out." The more votes (backlinks) a website has, the more popular it is and the higher it will appear in search engines like Google. Think of it like a popularity contest online. The website with the most votes (backlinks) wins!

I say they are the unsung heroes because they play a crucial role in how search engines like Google determine the relevance and authority of your website. This goes back to the Expertise, Authority, and Trustworthiness (E-A-T) that Google is looking for.

This post will delve into the world of backlinks, explaining what they are, why they're important, which kind will help your Google Ranking, good and bad link practices, and strategies for generating backlinks for your private school.

No matter how great your school is, you will receive negative comments at some point. It's sometimes more about the person having a terrible day or being unhappy about something unrelated to your school than anything that happened at your private school. Whatever the source, the person's annoyance manifests as a bad review or comment on Facebook or another social channel.

For better or worse, we live in a world where people have a voice that can be easily expressed on social media. Parents and students can take pictures and videos, interact with others and create a positive or negative buzz about their experiences with your school as they perceive them. Unfortunately, their perceptions aren't always accurate.

I understand how annoying that may be, especially because social media is essential to any modern private school marketing plan. As a result, client support on social media necessitates a distinct technique. Effective social media management is required, especially when dealing with unfavorable comments. Handling negative comments on social media is critical for your school's brand image, and a well-thought-out plan can help minimize the damage.

Here are some strategies for dealing with negative social media comments or reviews: