Blog: Local Small Business

In the ever-evolving tech world, having a presence online is a must. If your North Carolina small business is also struggling with low visibility on the search engines, then keep reading on to discover how you can increase the visibility of your small business on Google amongst the other search engines.

Search engine optimization (SEO) is crucial for the success of any business, regardless of size or location. At a high level, on-page SEO optimizes your website’s content and structure. In contrast, off-page SEO focuses on the actions and factors outside your website that can impact its visibility and ranking in search engine results pages (SERPs). This post will explore the importance of off-page SEO and how it can benefit your rural small business.

As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.

The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.

In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:

1. Social media marketing takes too much time
2. I have a business to run
3. Not sure where to start with social media marketing
4. Not sure how to keep social media marketing going in the long run

If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.

As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.