Small businesses frequently have a low marketing and advertising budgets in which to work with. This can make marketing your local small business extremely challenging. The good news is that you can often promote yourself to prospects and clients for free or insanely cheap.

This post covers 101 ways to advertise and market your local small business on a tight budget.

Chad Treadway

Written by:  |  December 22, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a small business owner, you know the importance of building your brand recognition and attracting new clients. Just because your business may be smaller, but that doesn't mean that your client list has to be.

You may be asking yourself, what is lead generation, and how will it help my small business?

Lead generation is a simple concept that refers to the methods and procedures used by small businesses to generate interest in their products or services among prospects and then convert them into clients. 

In other words, and as it relates to the online world, it is about getting people interested in your business enough to reach out, allowing you to sell the product or service, thus becoming a valued client.

You may also want to think about it as a process of identifying potential consumers based on their activities. This may include their intent level or how interested they are. Are they just “kicking the tires,” or do they have cash in hand and are ready to buy. If they are “just looking,” it becomes the process of guiding them through the funnel until they become clients.

You and I know that solid relationships with your clients are the heart of a successful small business. With the introduction of new digital and social technologies, the number of ways to generate new leads is constantly evolving as well.

Adam Bennett

Written by:  |  December 20, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Before I answer the question posed in the title of this post, think let me ask you, dear reader, a couple of questions. Do you check reviews before you visit or reach out to a business? Have you ever found yourself favoring one business over another due to their online reviews?

I am sure you could answer yes to both of these questions. Now back to the question I posed in the title of this post and its accompanying answer, which is overwhelming YES! Yes, Google Reviews will help your both general SEO and Local SEO.

Now, this begs the question of how do these local businesses show up on the search results pages (SERPs) in the first place? Well, that’s Local Search Engine Optimization (SEO) at work.

In this article, I will help you better understand what local SEO is and its benefits. I’ll also show you how to use Google reviews SEO to improve your local rankings.

Chad Treadway

Written by:  |  December 3, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Building brand awareness and exposure is critical for small businesses. Your business may not be able to bring in more prospects if they don't know you exist. Search engine optimization (SEO) is part of a strong foundation for local small business success and is one of the most effective methods for increasing the visibility of your small business.

When your prospects are searching for a product or service on Google, you need to be visible to them. That’s where local small business SEO can help you. In layman's terms, it is a tactic that can help your website appear at the top of search engine results pages (SERPs).

Chad Treadway

Written by:  |  December 6, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway