Local search engine optimization (Local SEO) is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results on Google (being the primary and the focus for most of this post), Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc.

You may be asking why I need to be concerned with this; I have been here for 10, 20, or 50 years?

Unfortunately, it doesn't matter how long you have been in business. What matters most is can you be found online for what you offer. I often tell clients that I know you have been there for 20 years and are an expert. The problem is the search engines don't, and that's all that matters now. Also, some techniques used in traditional SEO work for local SEO; however, there are other significant differences that need to be addressed. 

Therefore sit down and buckle up as we take a journey through Local SEO.

Chad Treadway

Written by:  |  August 16, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Most home builders and remodelers pay very little attention to content when it comes to marketing their business through a website, blog, e-book, or any other online platform. It is probably because we have a common perception that good content is all about having a good design to attract more audiences. Although a good design and a picture gallery are essential for marketing the business of home building and remodeling. Did you know that you also need good content to rank higher in search engine results?

Content Marketing for home builders and remodelers is a tricky task as your field is highly technical and requires knowledge of engineering, architecture, design, and other technical specialties. Due to the inherent technical nature of your field, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more homeowners.

Chad Treadway

Written by:  |  August 3, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

If your private school's enrolment has been declining recently, it may be the best time to consider automating your marketing campaign. Around 50% of school leaders say that enrollment has been dwindling during the pandemic, adding that the phenomenon is observable in the pre-school level up to the secondary level. 

With a marketing automation tool, you can free yourself from attending to smaller tasks and focus on the part of your funnel that needs more of your attention.

Faced with this challenge, you need to boost your private school marketing campaign, and one of the ways to do it is to automate your processes. Salesforce reported that nearly 70% of marketing leaders depend on marketing automation, and 1 out of every 5 of them plan to use a new marketing automation platform soon. 

Adam Bennett

Written by:  |  June 17, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If searchers search for a specific business in your area, it's important to appear near the top to get the maximum benefit. The question is, how do you ensure that you are showing up? The answer is simple, by utilizing local search engine optimization (Local SEO) techniques. 

If you think of SEO as a broad category, local SEO is but a subsection of it. However, if you are looking to attract local businesses, then local SEO is key to your success. Organic SEO refers to any method of marketing that relies on natural, organic listings in the search results instead of paid links such as paid social media marketing or pay per click (PPC). For most small businesses, paid social or PPC can be cost-prohibitive. However, utilizing organic SEO techniques, you ensure your website ranks for key searches.

Chad Treadway

Written by:  |  June 10, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway