How consumers buy products and services, along with the buying process itself, has changed dramatically. Gone are the days of business cards, commercials, and flashy ads to convince consumers to make a purchase.

Modern consumers prefer high quality, engaging content along with customized marketing. Adapting to today’s consumer is crucial for any small business’ success.

But with these new nuances comes all sorts of challenges. Generating new sales leads is more difficult than ever. But what if you could save time and effort by investing in lead generation services? New leads are the underpinning of your brand’s success.

The problem is that getting new leads isn't always easy. In fact, 68% of businesses report struggling with lead generation. Don’t let poor lead generation be the downfall of your small business.

Keep reading to learn about the many advantages of lead generation services.

Having a small business or local business, you may be wondering about the ways to effectively market your products and services and the budget that would be most effective. In this article, you'll see marketing projects and initiatives shouldn't necessarily be expensive. One sure-fire way to increase your chances of getting recognized and gaining more customers is through content marketing.

Adam Bennett

Written by:  |  March 11, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

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Imagine for a moment you just started your own party planning business, and you are trying to find customers who would potentially use your services. Still, you don't know anything about marketing, directories, flywheels, and/or funnels. You do a quick Google search and find a company that you can pay to find some leads for you (a lead generating company). They have a plethora of established leads or potential clients, so they say. 

This company may have a website that offers free birthday cake recipes and craft wrapping bows ideas as a downloadable pdf. A prospect may enter their email address to access it and have it emailed to them. By entering their email, they agree (usually in the fine print) to have the email address shared with businesses in their area that offer these services. You are then handed (after paying a price) a lead for someone throwing a birthday party. The email and contact information may also be shared with other like-minded businesses who may be potential partners (craft businesses, entertainment, or bakeshops) or even your biggest competitors.

Chad Treadway

Written by:  |  January 13, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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