Blog: Internet Marketing Small Business

As a small business owner, you know that competing with national brands is hard. They have massive budgets and can throw money at every advertising opportunity coming and going. In comparison, you have to be much more conscious of your limited budget. Therefore it begs the question of how can you compete against these Goliaths?

The answer is simple, invest in Local Search Engine Optimization (Local SEO). If the internet is the great equalizer, Local SEO can be the stones in your sling.

Not only is Local SEO economical it is highly effective at generating highly qualified local leads.

As small business marketers, we love lead magnets, and it seems like everyone has at least one. 

But why? And should you?

The short answer is yes, for these two main reasons:

• They are popular because they work. 
• People will often download or access them.

Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!

An internet marketing plan is an important component of a business's total marketing mix, regardless of its size or whether it does business online. If you're entirely new to online marketing for small businesses, getting started might seem like a daunting process as internet marketing is constantly evolving.

Small business marketing for a local company may include numerous offline local advertising approaches. Still, to optimize sales in today's economy, a business must also incorporate a good share of internet marketing strategies. 

A small business will be interested in several significant areas of internet marketing. Some are more vital for local, offline businesses, while others are more beneficial for e-commerce businesses.