In today's competitive educational landscape, private schools like yours must utilize effective marketing strategies to attract prospective families and increase enrollments. This task involves more than just advertising your school; it requires a multi-faceted approach highlighting your unique offerings, communicating your brand identity, and leveraging data for continual improvement.

This guide will delve into some key private school marketing strategies, including developing branded assets, promoting signature offerings, and tracking metrics for continual optimization. Whether you're a private school decision-maker, a marketer, or a parent researching educational options for your child’s school, this post will provide valuable insights into the world of private school marketing. Let's explore these strategies in more detail.

Adam Bennett

Written by:  |  January 29, 2024

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Recent years have brought immense change to education landscapes nationwide. Between decreasing public funding, growing charter and private school options, and families relocating more fluidly, private schools face more competition than ever in attracting the right students. However, with this challenge comes an opportunity for mission-driven schools to thrive.

Obviously, attracting and retaining students is critical for private school administrators. While your school likely offers tremendous value, parents won't know about you and your school if the right marketing strategies aren’t in place. This guide will help walk you through some ideas and help you develop an integrated marketing plan that separates your school from the competition.

Adam Bennett

Written by:  |  December 27, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Private K-12 schools face mounting challenges around sustaining and increasing student enrollment levels today. From demographic shifts to economic pressures impacting family budgets, schools must contend with fluctuating admission rates annually. Many institutions struggle to attract a robust, diverse incoming class aligned with their academic goals without an effective enrollment management strategy.

K-12 Private Schools can overcome barriers inhibiting growth by leveraging key channels from branding to community outreach and implementing admissions best practices. This guide shares proven strategies your administrators can start executing now to expand your admission funnel and achieve a thriving, stable student body.

Chad Treadway

Written by:  |  November 29, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Student enrollment at public and private schools across the country has been in decline over the past several decades. As a private school principal or administrator, you must attract new students amid ever-fiercer competition from charter schools, homeschooling programs, and public school options. To thrive in this environment, administrators must adopt proactive approaches to admissions. Here are five strategies and tips that private school principals and administrators like you can use to increase your enrollment.

Adam Bennett

Written by:  |  November 22, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett