What is inbound marketing? HubSpot’s definition is "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business." In other words, inbound marketing is about educating the user through various online media. You may have also heard it called digital marketing or content marketing. The bottom line is you are providing the answers searchers, visitors, prospects, and even clients need when they want them and need them, leading them to seek your business services. In contrast, traditional or "outbound" marketing involves reaching out to potential customers using advertising, distribution promotions, or sales campaigns in hopes that they need your services now or will remember you when they do need your products or services.

Chad Treadway

Written by:  |  March 23, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Buyer personas at first glance may seem confusing; however, if you own a small business, it’s best to think of them as a fictional, generalized representation of your ideal client. They help you understand your clients or prospects better. This makes it easier for you to tailor content to the specific behaviors, needs, and concerns of different groups you service. The strongest buyer personas are based on market research and insights you gather from your existing client base through surveys and interviews; for most small businesses, one or two buyer personas may suffice to start. As you get more extensive, or if you have broad service offerings, you may need more. However, if you are just starting to think about buyer personas, then start small! Trying to do them all at once will do nothing but frustrate you. Remember, you can always build more persona later if needed.

Chad Treadway

Written by:  |  February 26, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

We have all heard it said, “buy local”. While we all want to, sometimes it can be hard to find a local company offering the goods or services when we go to Google or large online retailers. This is where Local Search Engine Optimization (Local SEO) comes into play.

Chad Treadway

Written by:  |  February 16, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Imagine for a moment you just started your own party planning business, and you are trying to find customers who would potentially use your services. Still, you don't know anything about marketing, directories, flywheels, and/or funnels. You do a quick Google search and find a company that you can pay to find some leads for you (a lead generating company). They have a plethora of established leads or potential clients, so they say. 

This company may have a website that offers free birthday cake recipes and craft wrapping bows ideas as a downloadable pdf. A prospect may enter their email address to access it and have it emailed to them. By entering their email, they agree (usually in the fine print) to have the email address shared with businesses in their area that offer these services. You are then handed (after paying a price) a lead for someone throwing a birthday party. The email and contact information may also be shared with other like-minded businesses who may be potential partners (craft businesses, entertainment, or bakeshops) or even your biggest competitors.

Chad Treadway

Written by:  |  January 13, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway