Before going any further, let us agree on one thing. The main goals of your website are to leave a lasting impression, to educate, and to inform your prospective clients. To achieve this, you need a functional and high-quality website. 

Sure, you can sign up for an online web design course or use one of the many do-it-yourself web page building solutions you can find online. You can even ask your neighborhood whiz kid to put together a decent website for you. It may only cost you some pizza money.

However, you need to understand that what you are investing in is a website that will showcase your business to your customers. You can best do that with a website that provides a great user experience, reliability, and design.

Having said that, here are some factors to consider when choosing between do-it-yourself websites and professionally made ones:

Adam Bennett

Written by:  |  June 4, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If your private school's enrolment has been declining recently, it may be the best time to consider automating your marketing campaign. Around 50% of school leaders say that enrollment has been dwindling during the pandemic, adding that the phenomenon is observable in the pre-school level up to the secondary level. 

With a marketing automation tool, you can free yourself from attending to smaller tasks and focus on the part of your funnel that needs more of your attention.

Faced with this challenge, you need to boost your private school marketing campaign, and one of the ways to do it is to automate your processes. Salesforce reported that nearly 70% of marketing leaders depend on marketing automation, and 1 out of every 5 of them plan to use a new marketing automation platform soon. 

Adam Bennett

Written by:  |  June 17, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs. Don’t you love the vagueness there! Before we dive into this topic, let’s first examine what the U.S. Small Business Administration (SBA) says is a small business based on their table of standards.

If you are a Wireless Telecommunications Carrier (except Satellite), you are considered a small business if you employ 1,500 or fewer. Motor Vehicle Parts (Used) Merchant Wholesalers or, the junkyard, is 100 or less. Now you might think that they would base the size on the number of people employed. Well, you would be wrong. Supermarkets and Other Grocery (except Convenience) Stores need to have $35 million dollars in total income to qualify. So that means if your local, regional grocery store chain is $35 million in size, then they would be considered a small business. 

Take Cube Creative as an example, we consider ourselves to be a digital marketing agency. The SBA doesn’t have a classification for that. Therefore, I looked at what might be closest, which varied from $16.5 million to $30 million.

I don’t know about you, but I wouldn’t consider an agency with $16.5 million a small business. Therefore, for this post’s purpose, I want to reference Dunbar's Number and look at it as in the number of clients an agency actively manages. You may be asking what is Dunbar’s Number is and what does it have to do with a small agency versus a large agency.

Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.

Wikipedia

 

Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, and friends, or any other interpersonal relationships you might have. Therefore an agency that has around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.

Let’s look at a small agency versus a large agency.

Chad Treadway

Written by:  |  June 1, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Far too often, entrepreneurs leave money on the table, prospects, and clients in the dark by failing to drive traffic to their business. They think that having a social media page or just a website is good enough to make the phone ring or bring business through the door. 

If you want to get an edge as a small business owner, you should be formulating and utilizing a creative content plan that focuses on local search engine optimization. This includes:

Chad Treadway

Written by:  |  April 23, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway