Are you struggling to attract and retain students in today’s competitive education landscape? Are you worried about enrollment for the 2023-2024 school year? If so, you’re not alone. With so many options available to families, standing out from the crowd can be challenging. But fear not because effective marketing can make all the difference.

Therefore the question becomes, how are you marketing your private school? Are you using your “tired and true” methods of marketing your private school, such as bragging about student-to-teacher ratios and strategies for educating the whole child?

If you answered yes to those questions, you need to evaluate your thinking. Frankly, your private or independent school is under a new microscope. The communications and school marketing strategies that used to work for your school didn’t work during the pandemic years, and they won’t be working in 2023 and beyond.

The way parents find private schools has completely changed. Your ideas must be modified, reimagined, or even abandoned to accommodate today's families' expectations.

Here are seven ideas of how to market a private school.

Adam Bennett

Written by:  |  May 1, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

In an ideal world, every student who would be a good fit for your Lutheran private school would apply.

However, with stiff competition and a plethora of information on Christian private school education, it's even harder now to make parents and students aware of your school in the first place.

Furthermore, just a small percentage of parents who have heard of your school will decide to apply. So, what can you do to raise initial awareness of your institution while also improving private school enrollment?

Creating a private school marketing strategy centered on your enrollment funnel could be the solution.

Understanding the private school enrollment funnel is the first step in properly optimizing your marketing.

Here's an explanation of how the enrollment funnel works, how to create marketing materials for each stage, and how to differentiate your marketing strategy within each stage to appeal to your two most key marketing personas (students and parents).

Adam Bennett

Written by:  |  February 23, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

The key to increasing your private school enrollment is through marketing, primarily content marketing. With content marketing for private schools, you are telling your school's story in such a way that it attracts families and entices them to join your school family.

Now there are numerous options for private schools to get the word out but content marketing is how you differentiate yourself and your school from the competition.

As parents begin their school search, they have a number of questions, such as:

  1. What distinguishes your school from the one down the street?
  2. What are the criteria for hiring faculty?
  3. What is the school's mission/philosophy?
  4. How much can parents be involved and what role can they play?
  5. What are the expectations for communication with parents?
  6. What results can we expect if we send our child to this school?
  7. What are the school's difficulties? What are the areas that need to be improved?

Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.  

Make certain that you deliver on what you promise in terms of what you say and what you do. This will not only reassure parents but they will be able to see their child on your campus.

You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal parent and student will help you develop marketing content and collateral that speaks directly to them.

Adam Bennett

Written by:  |  January 26, 2022

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett