Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.
Written by: Chad Treadway | January 2, 2017
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Design trends come and go. While some trends we can happily salute as they leave (anyone remember the "Rachel" hairstyle?), some trends bring great visual interest. This is especially true for businesses, where design trends can help set businesses apart. The following slides were presented at the PRIMA NC conference held at A-B Technical Community College in Asheville, NC.
Written by: Joe Masterson | September 15, 2016
Joe is our Designer and has composed most of our current responsive site designs. He assists in content implementation as needed.
The giving season is upon us, and as marketing campaigns boost the idea of Giving Tuesday, many non-profit organizations may be asking how to make it easier on their donors to contribute. Most non-profit organizations have two main purposes for a website: raise awareness for their cause and solicit for donor support. Most websites do a great job on the former point, but often struggle with the latter.
Written by: Staff | December 1, 2015
If you’re going to spend the money to brand your business – and yes, you should spend the money to brand your business – it seems logical that you could then use that branding across different media platforms, right?
Right! However there are some caveats to consider. When done well, cross-platform branding can make your business look and perform well. Done inappropriately, it can cripple your business potential.
Let’s start at the beginning. Your business brand, according to Entrepreneur, is your promise to your customer. It conveys what can be expected and how your business is different than others. It isn’t just a logo or a color scheme. It is your business “voice,” from the tone of written communication to visual images.
Here are five tips to successfully translating your print brand to an online brand.
Written by: Staff | August 11, 2015