At some point, a company will face rebranding, usually after a few years of finding a niche and target audience base that necessitates a change in look and feel. The process can be exciting, but without an understanding of the process, it can prove to be challenging if you don’t ask the right questions. Here are nine questions to answer when considering rebranding.
Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.
Design trends come and go. While some trends we can happily salute as they leave (anyone remember the "Rachel" hairstyle?), some trends bring great visual interest. This is especially true for businesses, where design trends can help set businesses apart. The following slides were presented at the PRIMA NC conference held at A-B Technical Community College in Asheville, NC.
The giving season is upon us, and as marketing campaigns boost the idea of Giving Tuesday, many non-profit organizations may be asking how to make it easier on their donors to contribute. Most non-profit organizations have two main purposes for a website: raise awareness for their cause and solicit for donor support. Most websites do a great job on the former point, but often struggle with the latter.