Blog: Google Search Network

Who wants to conquer the digital realm? Everyone. It is safe to say that businesses have made great strides toward establishing an online presence over the past decade and a half and a pivotal aspect of that journey is web design. Web design is more than just a pretty face. Besides catching customers' attention, it has also been proven to boost sales with a higher ranking on search engines. If you are still unsure about how responsive web design impacts Google search ad rankings, continue reading to get a clearer and more detailed picture.

As a local business in North Carolina, you want to connect with local clients looking for the services or products you provide. No doubt you have invested time and money into optimizing your website, and you may have even paid for Google Ads.

But you could miss out on some of the most highly qualified leads by not focusing on or considering Google Local Service Ads (LSAs).

In this post, we will look at the following:

• What are Google Local Service Ads and Google Ads
• Pros and Cons of Google Local Service Ads and Google Ads
• What Industries Can Use Google Local Service Ads
• What Cities and Regions Can You Use Google Local Service Ads

Pay-Per-Click Management, or PPC management as it is often called, is the process of organizing and running a company’s Pay Per Click strategy and ad spending to maximize the business’s return on investment (ROI).

Not to answer the burning question of “What is PPC Campaign Management?” First off, it is one of the best ways for small businesses like yours to increase their ROI. Secondly, anyone with a considerable amount of experience with pay-per-click campaign management will tell you that the ideal strategy out there is to maximize your exposure while optimizing your expenses. There are several ways to achieve this, but, again, those who are more experienced in the craft would tell you that a consolidated approach works best here.

When it comes to Pay-Per-Click (PPC), that means one must optimize the number of conversions they have with every engagement that they get. This can be made possible through Pay Per Click Management. How this approach is performed is not exactly that difficult or convoluted. You might be surprised at how a few adjustments in your overall social media strategy through this approach can yield maximum benefits for your company.

If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.

Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”

The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).

PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.

If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.