According to Google, your Business Profile is a free tool that gives you control over how your business is presented on Google Search and Maps. With your Google Business Profile (GBP), you can connect with clients, share updates, showcase your products and services, accept online orders, and more.

In their description of the GBP, Google doesn’t explicitly mention its significant role in SEO and your digital marketing strategies. Its prominent placement is attributed to several factors:

  • It appears near the top of Google Search Results Pages (below the sponsored ads), making it highly noticeable.
  • The bright yellow reviews catch the eye of viewers.
  • Only a few businesses (3) are featured in the local pack.
  • It may display the number of years you’ve been in business.
  • It may show your business hours of operation.
  • A map with pins highlights your location for those with listed addresses.
  • Your address is visible if applicable.
  • It provides information about the services you offer and links to your website.

As you can see below, the GBP surpasses organic results regarding visibility and prominence.

Chad Treadway

Written by:  |  June 21, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.

“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).

We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.

Chad Treadway

Written by:  |  June 14, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.

The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.

Chad Treadway

Written by:  |  January 25, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Small businesses frequently have a low marketing and advertising budgets in which to work with. This can make marketing your local small business extremely challenging. The good news is that you can often promote yourself to prospects and clients for free or insanely cheap.

This post covers 101 ways to advertise and market your local small business on a tight budget.

Chad Treadway

Written by:  |  December 22, 2021

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway