Are you looking to boost your business’s visibility in local search results? Want to attract more clients in your area? Then it’s time to dive into the world of Local Search Engine Optimization (Local SEO) and Local Search Engine Marketing (Local SEM). 

Search engines like Google play a crucial role in providing information about local businesses. Having a strong presence in search engine results pages is essential for reaching potential clients.

Local Search Engine Optimization focuses on optimizing your website to rank higher in local search results, ensuring that your small business appears when prospects search for local products or services. On the other hand, Local Search Engine Marketing utilizes paid search advertising to target a specific local audience, placing your small business front and center with search engine ads. Combining these powerful strategies allows you to take your business to new heights and outshine the competition. 

In this article, we will discuss local search engine optimization and search engine marketing best practices for local small businesses.

Chad Treadway

Written by:  |  August 25, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

In the ever-evolving tech world, having a presence online is a must. If your North Carolina small business is also struggling with low visibility on the search engines, then keep reading on to discover how you can increase the visibility of your small business on Google amongst the other search engines.

Chad Treadway

Written by:  |  July 24, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

According to Google, your Business Profile is a free tool that gives you control over how your business is presented on Google Search and Maps. With your Google Business Profile (GBP), you can connect with clients, share updates, showcase your products and services, accept online orders, and more.

In their description of the GBP, Google doesn’t explicitly mention its significant role in SEO and your digital marketing strategies. Its prominent placement is attributed to several factors:

  • It appears near the top of Google Search Results Pages (below the sponsored ads), making it highly noticeable.
  • The bright yellow reviews catch the eye of viewers.
  • Only a few businesses (3) are featured in the local pack.
  • It may display the number of years you’ve been in business.
  • It may show your business hours of operation.
  • A map with pins highlights your location for those with listed addresses.
  • Your address is visible if applicable.
  • It provides information about the services you offer and links to your website.

As you can see below, the GBP surpasses organic results regarding visibility and prominence.

Chad Treadway

Written by:  |  June 21, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

A Google Business Profile (formerly Google My Business) is essential for any local business. However, many companies don’t claim, complete, or fully optimize their business profile.

“Near Me” search queries have surged by more than 200% in recent years. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile (GBP).

We compiled a list of 23 powerful stats and facts demonstrating how vital your Google Business Profile is to local search success.

Chad Treadway

Written by:  |  June 14, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway