As a small business owner, you know how important it is to get your brand seen by potential clients. But cutting through the noise and reaching your target audience can be challenging, especially with limited marketing resources.

Pay-per-click (PPC) advertising is quickly becoming an essential component of digital marketing for small businesses. It allows you to get your ads in front of people who are already searching for your products or services.

And among the PPC platforms, Google Ads stands out as one of the most effective solutions. Recent data shows just how prominent Google Ads has become. According to Statista, ad spending on Google Ads is expected to surpass $175 billion by 2027. The platform accounts for 71% of the global search advertising market share.

With numbers like that, it's clear Google Ads should be part of your small business marketing strategy. In this post, we'll explore 10 compelling reasons to use Google Ads. By understanding the key benefits, you can determine if it's the right fit to help you acquire more clients and grow your business.

Who wants to conquer the digital realm? Everyone. It is safe to say that businesses have made great strides toward establishing an online presence over the past decade and a half and a pivotal aspect of that journey is web design. Web design is more than just a pretty face. Besides catching customers' attention, it has also been proven to boost sales with a higher ranking on search engines. If you are still unsure about how responsive web design impacts Google search ad rankings, continue reading to get a clearer and more detailed picture.

Are you tired of seeing stagnant revenue growth in your business? Are you looking for a way to increase your revenue quickly? If you answered yes, then you may want to consider pay-per-click (PPC) advertising.

In this post, we’ll explore what PPC ads are, their benefits, how to create an effective campaign, and common mistakes to avoid. So, buckle up, buttercup, and get ready to learn how to grow your small business level with PPC ads.

Chad Treadway

Written by:  |  February 17, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio:

In our line of work, we’ve often heard businesses, especially small businesses, say that social media just doesn’t cut it for them. Their main objections are:

  1. Social media marketing takes too much time
  2. I have a business to run
  3. Not sure where to start with social media marketing
  4. Not sure how to keep social media marketing going in the long run

If you think that posting online is a waste of time, as you’d rather be focusing on actually running your business then you’re in for an unpleasant surprise. Nowadays social media marketing is an integral part of running a successful business, big or small, locally or globally.

As social media continues to change consumer habits and the way people communicate, it has become an increasingly important tool for small businesses as they realized the importance of targeting their clients through social media platforms.