When marketing your small business on the internet, there are several ways to do it. One such method is through Google Ads, sometimes called pay-per-click or PPC ads.

There are numerous pros and cons to this marketing, such as:

  1. Pro: Your return on investment is nearly double what you spend
  2. Con: Mistakes can cost you dearly
  3. Pro: Ads will let you send people to specific landing pages
  4. Con: You pay for clicks regardless of conversion 
  5. Pro: Get a leg up on your smaller competitors
  6. Con: Hard to compete with bigger companies
  7. Pro: Google Ads can help you focus on the local market
  8. Con: Keyword pricing can impact your budget

I would be missed if I didn’t also mention that most small businesses will usually spend between $9,000 and $10,000 per month on PPC ads, or as little as a few hundred dollars. Also, the potential of Google Ads is practically limitless.

You may be saying, “this is great, but what about the click-through rate of Google Ads?” “Or how is this going to help me get more business?” Well, that is a bit more of a loaded question that I hope to address in this article further, so without further adieu, let’s get to it!

Chad Treadway

Written by:  |  July 27, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.

Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”

The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).

PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.

If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.

Adam Bennett

Written by:  |  June 22, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.

You have many options for advertising your business, including: 

  • Social media
  • Paid search
  • Display advertising
Chad Treadway

Written by:  |  June 27, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

I am often asked whether you can do pay-per-click advertising or “Google Ads,” The answer is yes. This is usually followed by does that work. Therefore, in this post, I will discuss what is paid search marketing (as it is referred to in our industry) as clearly as possible so that you can understand the basics of this powerful marketing tool. I will also talk about the benefits you can get from paid search marketing if you do it right. In addition, I will share tips for using paid search effectively and the things that you should avoid doing when using paid search marketing.

Adam Bennett

Written by:  |  June 8, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett