Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.

Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t

Adam Bennett

Written by:  |  October 1, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Gmail started using a “promotions” tab in 2013 to help users sort important emails from promotional emails and social media emails. Since then, there has been a huge reduction in users' spam complaints and a lower read rate of commercial, promotional emails. This is due to many users ignoring the two tabs and staying in their inbox.

The way Gmail delivers to these tabs is constantly changing based on variable data, sender information, email content, and recipient engagement. Not all Gmail users pay attention to these special tabs, and some have disabled them altogether. Many users stay in the primary inbox tab, but many users still check the promotions tab for important emails.

Adam Bennett

Written by:  |  September 16, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

The first thing that should come to mind in marketing your private school is higher quality learning, followed by a high-quality social environment. If those two have been established, then the next thing to do is build an audience. 

Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following:

  • Building a Facebook community
  • Improving your website
  • SEO – Improving your organic visibility
  • Using Google Adwords to drive search traffic
  • Engaging with students and alumni via LinkedIn
  • Communicating through email newsletters
  • Learning from competitors
Adam Bennett

Written by:  |  August 12, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Imagine for a moment you just started your own party planning business, and you are trying to find customers who would potentially use your services. Still, you don't know anything about marketing, directories, flywheels, and/or funnels. You do a quick Google search and find a company that you can pay to find some leads for you (a lead generating company). They have a plethora of established leads or potential clients, so they say. 

This company may have a website that offers free birthday cake recipes and craft wrapping bows ideas as a downloadable pdf. A prospect may enter their email address to access it and have it emailed to them. By entering their email, they agree (usually in the fine print) to have the email address shared with businesses in their area that offer these services. You are then handed (after paying a price) a lead for someone throwing a birthday party. The email and contact information may also be shared with other like-minded businesses who may be potential partners (craft businesses, entertainment, or bakeshops) or even your biggest competitors.

Chad Treadway

Written by:  |  January 13, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway