Small businesses face challenges in standing out and converting visitors into clients in the vast digital world with countless websites. One crucial metric that can significantly impact a website’s success is “dwell time.” 

But what is dwell time? Dwell time measures a visitor’s duration on a web page before returning to the search engine results page (SERP). This article will explore an expanded definition of what dwell time is, why it matters for small businesses and effective ways to increase it.

Chad Treadway

Written by:  |  September 1, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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