Digital marketing is the process of reaching out to potential and current clients online. It encompasses all marketing activities used to target these individuals, such as search engine optimization (SEO), blogging, email newsletters, Google Ads, search engine marketing (SEM), social media marketing (SMM), online brochures, videos, and linking to and from other websites.

Let's break this down to make it more understandable.

Chad Treadway

Written by:  |  February 9, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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If you own and operate a small business in Western North Carolina, undoubtedly, you have tried to reach out to new clients or strengthen your connection with existing ones. You are also probably familiar with several digital marketing businesses and their solutions.

While many individuals define digital marketing differently, it is nearly always about connecting with new and existing clients about your business, the services you offer, and what both of those can do for them. Some technologies, such as email marketing and/or marketing automation, only offer a few functionalities. Others are more sophisticated, offering whole platforms known as Customer Relationship Management (CRM) software or solutions. The fundamental purpose of any of these solutions is to turn client communications into sales, but it isn't the only piece of the puzzle.

Small businesses today don’t want to just sell their services. You have to be top-of-mind with clients, fostering goodwill and engagement. Many Western North Carolina small businesses do this by creating custom landing pages, social media posts, newsletters, emails, and various other forms of content on their websites across a number of platforms (social, email, desktop, mobile, etc.).

Of course, creating this type of marketing content requires time and expertise. Many small businesses in Western North Carolina will look for help by selecting digital marketing software solutions that automate and improve the execution and optimization of their efforts. But how do you, a small business owner, decide? Well, there are several options available, but very few of them provide the same services or are appropriate for every type of small business. 

Don’t worry. I have rounded up seven of the best digital marketing software service options available today to help you find the exact tools you're looking for.

Adam Bennett

Written by:  |  January 31, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

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