Which is better, a small digital marketing agency or a large one? The short answer is it depends on your needs. Don’t you love the vagueness there! Before we dive into this topic, let’s first examine what the U.S. Small Business Administration (SBA) says is a small business based on their table of standards.

If you are a Wireless Telecommunications Carrier (except Satellite), you are considered a small business if you employ 1,500 or fewer. Motor Vehicle Parts (Used) Merchant Wholesalers or, the junkyard, is 100 or less. Now you might think that they would base the size on the number of people employed. Well, you would be wrong. Supermarkets and Other Grocery (except Convenience) Stores need to have $35 million dollars in total income to qualify. So that means if your local, regional grocery store chain is $35 million in size, then they would be considered a small business. 

Take Cube Creative as an example, we consider ourselves to be a digital marketing agency. The SBA doesn’t have a classification for that. Therefore, I looked at what might be closest, which varied from $16.5 million to $30 million.

I don’t know about you, but I wouldn’t consider an agency with $16.5 million a small business. Therefore, for this post’s purpose, I want to reference Dunbar's Number and look at it as in the number of clients an agency actively manages. You may be asking what is Dunbar’s Number is and what does it have to do with a small agency versus a large agency.

Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.

Wikipedia

 

Ideally, it is somewhere around 150 people. This includes your work colleagues, clients, family, and friends, or any other interpersonal relationships you might have. Therefore an agency that has around 100-150 active monthly clients is a good starting number as this is most likely spread across a handful of people.

Let’s look at a small agency versus a large agency.

Chad Treadway

Written by:  |  June 1, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Every business, especially local businesses, needs to find the right digital marketing partner that can help them boost their visibility to their customers and clients. This is done using marketing strategies such as search engine optimization (SEO) and other content marketing techniques. In fact, according to Blue Corona, around 80% of people research a company online first before going to the small business's physical store or making a purchase with them. This just shows how important it is for businesses to have a solid digital marketing strategy.

But here's the big question: what are the things to consider when choosing the best marketing agency for your business? 

If you want to find out, don't worry! We got you covered. In this article, we'll present seven important questions you should ask a prospective digital marketing agency or an SEO company to determine whether or not they're the right fit for you:

Adam Bennett

Written by:  |  February 10, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

We have all seen them, used them, and clicked on them. They are at the top of most websites. The marketing department loves them because they can pack so much information in them. What are they? They are slideshow, image rotators, carousels, and sliders. But - newsflash - they aren't all they are cracked up to be!

Joe Masterson

Written by:  |  February 24, 2021

Joe is our Designer and has composed most of our current responsive site designs. He assists in content implementation as needed.

We have all heard it said, “buy local”. While we all want to, sometimes it can be hard to find a local company offering the goods or services when we go to Google or large online retailers. This is where Local Search Engine Optimization (Local SEO) comes into play.

Chad Treadway

Written by:  |  February 16, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway