Blog: Customer Support

Business performance determines the level of your clients’ happiness. Thus, client satisfaction is undoubtedly one of the most critical components in all the content marketing campaigns you will launch. 

When developing content, the main focus should be on how to ensure that your target clients’ experience with your brand will always be positive. Even if you offer competitively priced, high-quality products and services, your plan will get you nowhere if you fail to both inform and delight your audience. 

Everyone will agree that a happy and satisfied client will be good for the company’s bottom line. Recently SuperOffice surveyed nearly 2000 businesses and found that over 45% of them said one of their top objectives for the next five years is to improve the client experience. 

The first step in enhancing the satisfaction level among your clients is to identify the major factors that influence their happiness. Their expectations ideally should not only be met but exceeded in terms of communication, ease, and other important factors are taken into consideration when launching marketing campaigns and creating content. 

Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.

Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t

Recently we had a couple of clients who wanted to move their services to another vendor. This may not seem like a big deal, but moving your website or performing a website migration can be a bigger task than one might think. This is especially true if you have engaged in any type of content marketing. In this post, I want to provide you with four examples of clients who moved, the mistakes they made, and how they could have been remedied and provide you with a checklist of what you should do and look out for if you want to move your website and marketing efforts to another agency.

Are online customer reviews trustworthy?

A quick and simple answer is yes. In general, you can trust reviews online. For one, a lot of platforms have been successful in their efforts to crack down on fake and unverified reviews. They no longer let anonymous reviewers post on their sites.

Online reviews provide consumers with detailed feedback from their point of view. This provides readers with a perspective other than that of the business. The business is likewise not always capable of providing such feedback.

It is important, however, for users to exercise due diligence when browsing online reviews. It is a good idea to read numerous reviews of the same product. This can help you appreciate and understand the product through a wide variety of customer experiences. 

When reading reviews, you also need to be selective on what to believe and which ones to take with a grain of salt. For example, if you come across a review that seems too exceptional to be true, then it probably is something to be skeptical about.