Business performance determines the level of your clients’ happiness. Thus, client satisfaction is undoubtedly one of the most critical components in all the content marketing campaigns you will launch. 

When developing content, the main focus should be on how to ensure that your target clients’ experience with your brand will always be positive. Even if you offer competitively priced, high-quality products and services, your plan will get you nowhere if you fail to both inform and delight your audience. 

Everyone will agree that a happy and satisfied client will be good for the company’s bottom line. Recently SuperOffice surveyed nearly 2000 businesses and found that over 45% of them said one of their top objectives for the next five years is to improve the client experience. 

The first step in enhancing the satisfaction level among your clients is to identify the major factors that influence their happiness. Their expectations ideally should not only be met but exceeded in terms of communication, ease, and other important factors are taken into consideration when launching marketing campaigns and creating content. 

Adam Bennett

Written by:  |  June 13, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Can you and your clients trust online reviews? The quick and straightforward answer is YES! Online customer reviews, in general, can be trusted. One reason to rely on online reviews is the fact that most platforms today are successful in thwarting efforts to post unverified and fake reviews. Gone are the days when anonymous reviewers could post reviews at will on these sites.

For a moment, take off your business hat and put on your “searcher” hat. As a searcher, online reviews are particularly useful for you and people like you looking for trustworthy and useful information about the products and services you or they need. 

Switching hats back, online reviewers are usually actual users who can provide details about their experience with a particular product or service. This way, consumers get a perspective not coming from the business or service provider. This is a point of view that you as the business cannot always provide.

However, as a user, you must exercise caution and due diligence when reading online reviews. A sound suggestion is to read as many reviews of the same service or product as possible. You can better understand and appreciate the particular product through many different customer experiences.

When reading reviews, it is also worth mentioning that it is important to be discerning and deciding which reviews to believe and the ones to ignore or not to take seriously. For instance, if you encounter reviews that are too exceptional or seem too good to be true, they are probably reviews that you need to take with a grain of salt. 

Adam Bennett

Written by:  |  April 27, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

When it comes to online reviews, they help show prospects valuable social proof and create trust. It can also help your small business’s website rank higher in search results. In this guide to getting online client reviews, we want to help you learn how to get more and respond to them.

Chad Treadway

Written by:  |  July 8, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Are online customer reviews trustworthy?

A quick and simple answer is yes. In general, you can trust reviews online. For one, a lot of platforms have been successful in their efforts to crack down on fake and unverified reviews. They no longer let anonymous reviewers post on their sites.

Online reviews provide consumers with detailed feedback from their point of view. This provides readers with a perspective other than that of the business. The business is likewise not always capable of providing such feedback.

It is important, however, for users to exercise due diligence when browsing online reviews. It is a good idea to read numerous reviews of the same product. This can help you appreciate and understand the product through a wide variety of customer experiences. 

When reading reviews, you also need to be selective on what to believe and which ones to take with a grain of salt. For example, if you come across a review that seems too exceptional to be true, then it probably is something to be skeptical about.

Adam Bennett

Written by:  |  June 28, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett