Online marketing goes by several different names, digital marketing, inbound marketing, or content marketing. Regardless of how you refer to it, you know that you should have some sort of content marketing plan for your small businesses. However, you need to understand who you are targeting, and this is where buyer personas come in.

HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

In a 2017 study by Content Marketing Institute, only 89% of B2B marketers have integrated content marketing. It continues to say that only 37% have a documented content marketing strategy, and only 22% consider their content marketing plans and overall approach to be highly successful.

Buyer personas are a critical foundational element. You need to have a deep understanding of what it is, why you need it, how to build one. 

Adam Bennett

Written by:  |  November 5, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

As a marketer trying to help grow your business, you need to have an effective marketing strategy in place. Sit down with your team to prepare a plan for effectively reaching prospective clients. 

Even if you are only a small business on a shoestring budget, you need to have a marketing strategy that highlights: 

  • Your value proposition.
  • Your brand message.
  • Highly targeted approaches that help you avoid spending resources on audiences that cannot help you expand your business. 

If you do not have a marketing strategy in place and you need help, consider hiring experienced digital marketing experts to map out a plan for you. 

Here are marketing ideas to grow your business – both digitally and offline. Craft the perfect plan together with a marketing agency using these strategies. 

Adam Bennett

Written by:  |  October 18, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

If you want to make your small business more successful than now, one of the most efficient things you can do is load your website with unique content. I simply cannot stress the value of content and what it might signify for the future of your business.

If you know how to create your own content, you should get started right away. Alternatively, if you are not a content production specialist, you should employ an agency to help or hire content writers to handle the content writing for you.

Either way, your small business will benefit from adding more content to your site in various ways. Check out these ten reasons why you need to generate great content in 2022 and beyond.

Chad Treadway

Written by:  |  October 27, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

My family has lived in the Wilkes and Alexander counties area for eight generations (including myself). Therefore, I think that I am somewhat of an expert on living in a rural area along with the people who choose to live and own businesses here and in rural areas. For the most part, I would say people are honest and hard working. If something needs to be done, we tend to do it ourselves. In other words, we typical personify the DIY mentality.

What happens when people like that have to write the content for their small business website? 

Unfortunately, not all of them are excellent writers, but with our DIY mentality, many will try to write the content themselves, to their detriment. The thought of hiring someone else to write about their business makes them feel a bit awkward at best. I get it, after all, who understands your small business better than you? While some of these people believe that having an outsider write on topics close to their hearts is practically "cheating."

When I was younger, my family owned a small logging business. While there were many things that we could do ourselves as far as repairs, there were some things that we knew were better off left to the experts. One such expert was Jerry Metcalf. You could call, and he would show up when he said he would, and before the truck was hardly in park, he was grabbing tools to get started. Yes, we could have possibly fixed whatever issue we were dealing with, but when you are a small operation and have a breakdown, everything stops. It was much better to bring in the expert and get us back working than to waste days trying to figure it out ourselves. Therefore I ask you, was that cheating?

So when it comes to content for your small business website, is it “cheating” to use a professional writer? Absolutely not! It may appear to be the same as being back in high school and asking someone to write a paper, but it is not.

Here are three reasons why getting help with your content is not only acceptable but very reasonable:

Chad Treadway

Written by:  |  October 25, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway