We’ve heard the phrase “content is king.” It makes perfect sense: people want information before they make decisions or form opinions. So where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?

Larger companies may have the resources to invest in an in-house content champion. Whether they are labeled as marketing, advertising, public relations or communications experts, they are all a form of content champion. Smaller companies may not have the resources to bring on an extra man, and this content champion is often the person who has a few moments at the end of a busy day to maybe give it a thought or two.

Regardless of whether you have the manpower to create your own branded content, there is a content bottleneck that prevents content from getting to customers as fast as you’d like. The top 4 challenges (from a 2014 B2B Content Marketing Institute) are a lack of time, inability to produce enough, inability to produce the right kind of content and a lack of budget.

Written by:  |  September 15, 2015

Good content drives good traffic. So if you’re new to the online realm, what does that even mean?

Well first let’s start with what it doesn’t mean.

Written by:  |  May 5, 2015