What is inbound marketing? HubSpot’s definition is "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business." In other words, inbound marketing is about educating the user through various online media. You may have also heard it called digital marketing or content marketing. The bottom line is you are providing the answers searchers, visitors, prospects, and even clients need when they want them and need them, leading them to seek your business services. In contrast, traditional or "outbound" marketing involves reaching out to potential customers using advertising, distribution promotions, or sales campaigns in hopes that they need your services now or will remember you when they do need your products or services.

Chad Treadway

Written by:  |  March 23, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Having a small business or local business, you may be wondering about the ways to effectively market your products and services and the budget that would be most effective. In this article, you'll see marketing projects and initiatives shouldn't necessarily be expensive. One sure-fire way to increase your chances of getting recognized and gaining more customers is through content marketing.

Adam Bennett

Written by:  |  March 11, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

Buyer personas at first glance may seem confusing; however, if you own a small business, it’s best to think of them as a fictional, generalized representation of your ideal client. They help you understand your clients or prospects better. This makes it easier for you to tailor content to the specific behaviors, needs, and concerns of different groups you service. The strongest buyer personas are based on market research and insights you gather from your existing client base through surveys and interviews; for most small businesses, one or two buyer personas may suffice to start. As you get more extensive, or if you have broad service offerings, you may need more. However, if you are just starting to think about buyer personas, then start small! Trying to do them all at once will do nothing but frustrate you. Remember, you can always build more persona later if needed.

Chad Treadway

Written by:  |  February 26, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

We have all heard it said, “buy local”. While we all want to, sometimes it can be hard to find a local company offering the goods or services when we go to Google or large online retailers. This is where Local Search Engine Optimization (Local SEO) comes into play.

Chad Treadway

Written by:  |  February 16, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway