If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.

Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.

In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.

We can assume two things about this business, though:

  1. Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
  2. They are looking for any consumer, including those who are price shopping.

They are right in both of these cases - pricing should not go on the website.

However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.

Adam Bennett

Written by:  |  July 19, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

As small business marketers, we love lead magnets, and it seems like everyone has at least one. 

But why? And should you?

The short answer is yes, for these two main reasons:

  • They are popular because they work. 
  • People will often download or access them.

Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!

Chad Treadway

Written by:  |  June 24, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Business performance determines the level of your clients’ happiness. Thus, client satisfaction is undoubtedly one of the most critical components in all the content marketing campaigns you will launch. 

When developing content, the main focus should be on how to ensure that your target clients’ experience with your brand will always be positive. Even if you offer competitively priced, high-quality products and services, your plan will get you nowhere if you fail to both inform and delight your audience. 

Everyone will agree that a happy and satisfied client will be good for the company’s bottom line. Recently SuperOffice surveyed nearly 2000 businesses and found that over 45% of them said one of their top objectives for the next five years is to improve the client experience. 

The first step in enhancing the satisfaction level among your clients is to identify the major factors that influence their happiness. Their expectations ideally should not only be met but exceeded in terms of communication, ease, and other important factors are taken into consideration when launching marketing campaigns and creating content. 

Adam Bennett

Written by:  |  June 13, 2022

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.

Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing. 

With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.

Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.

Chad Treadway

Written by:  |  May 23, 2022

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway