I am sure you know that video killed the radio star but did you also know that video has taken over the internet? Whether it’s for entertainment, information, or both, people consume video. In a recent Cisco Annual Internet Report, they reported that by 2022 more than 82% of all consumer internet traffic would be video, which is up 15 times from that in 2017!! Given that video has become a king of online content, here are five reasons it should be a part of your content marketing strategy.

Chad Treadway

Written by:  |  October 29, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

As a small business in a rural area or small town, you know you have unique challenges. When it comes to marketing in general, there are several things that you can do to differentiate yourself from others and be found. One of the easiest and cheapest is to up your online marketing game! 

When it comes to local business online marketing, we have numerous unique challenges. As someone who grew up and still lives in a small town in a rural area, I get it, and it makes it even more difficult when I see businesses struggle. The main reason it is so difficult is that the search engines don't understand us.

Let’s look at several definitions of what is considered a rural area.

Chad Treadway

Written by:  |  November 3, 2021

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway

Online marketing goes by several different names, digital marketing, inbound marketing, or content marketing. Regardless of how you refer to it, you know that you should have some sort of content marketing plan for your small businesses. However, you need to understand who you are targeting, and this is where buyer personas come in.

HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

In a 2017 study by Content Marketing Institute, only 89% of B2B marketers have integrated content marketing. It continues to say that only 37% have a documented content marketing strategy, and only 22% consider their content marketing plans and overall approach to be highly successful.

Buyer personas are a critical foundational element. You need to have a deep understanding of what it is, why you need it, how to build one. 

Adam Bennett

Written by:  |  November 5, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett

As a marketer trying to help grow your business, you need to have an effective marketing strategy in place. Sit down with your team to prepare a plan for effectively reaching prospective clients. 

Even if you are only a small business on a shoestring budget, you need to have a marketing strategy that highlights: 

  • Your value proposition.
  • Your brand message.
  • Highly targeted approaches that help you avoid spending resources on audiences that cannot help you expand your business. 

If you do not have a marketing strategy in place and you need help, consider hiring experienced digital marketing experts to map out a plan for you. 

Here are marketing ideas to grow your business – both digitally and offline. Craft the perfect plan together with a marketing agency using these strategies. 

Adam Bennett

Written by:  |  October 18, 2021

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

See Adam Bennett's' bio: cubecreative.design/about/adam-bennett