Blog: Church Content Marketing

Can you think about the last purchase you made, one that you did any research on?

Recently, I bought a new carry-on backpack. First, I knew I wanted a backpack, I also knew I wanted one that had good handles, one that I could carry like a briefcase, and it had to have shoulder straps. A waist belt would be a plus, and ultimately it would fit in an overhead bin as I didn't want anything I had to check on an airplane. I spoke with a friend of mine who recommended "this one." It sent me down the buyer's journey/research into the bag. I looked at the reviews, "best of" lists, and comparison videos talking about problems, pros, and cons, and I compared the costs.

Is your Facebook Page engagement down in a hole and you don't know if it can be saved? I have good news and bad news, good news is you aren't alone. The bad news is that according to a recent report by Buffer and BuzzSumo in which they analyzed more than 43 million posts from the top 20,000 brands on Facebook and determined that page engagement is down in a hole.

So your church has a website, but it isn’t really getting rears in the pews. Or maybe you don’t have a site at all and know that you’re missing out on a critical outreach opportunity. Online outreach isn't something to be overlooked. It can be a great tool to serve your current members, encourage church seekers to explore further and help bring the Gospel to those who may not have heard it.