Blog: Church Content Marketing

In a couple of previous posts, I have talked about pillar pages, blogging, and backlinks. In this post, I plan to discuss the three main types of landing pages, and how they are yet another stone in the archway, we are ultimately building. The three types are marketing landing pages, search engine optimized landing pages, and geographic landing pages.

Can you think about the last purchase you made, one that you did any research on?

Recently, I bought a new carry-on backpack. First, I knew I wanted a backpack, I also knew I wanted one that had good handles, one that I could carry like a briefcase, and it had to have shoulder straps. A waist belt would be a plus, and ultimately it would fit in an overhead bin as I didn't want anything I had to check on an airplane. I spoke with a friend of mine who recommended "this one." It sent me down the buyer's journey/research into the bag. I looked at the reviews, "best of" lists, and comparison videos talking about problems, pros, and cons, and I compared the costs.

Is your Facebook Page engagement down in a hole and you don't know if it can be saved? I have good news and bad news, good news is you aren't alone. The bad news is that according to a recent report by Buffer and BuzzSumo in which they analyzed more than 43 million posts from the top 20,000 brands on Facebook and determined that page engagement is down in a hole.

So your church has a website, but it isn’t really getting rears in the pews. Or maybe you don’t have a site at all and know that you’re missing out on a critical outreach opportunity. Online outreach isn't something to be overlooked. It can be a great tool to serve your current members, encourage church seekers to explore further and help bring the Gospel to those who may not have heard it.