When marketing, it’s imperative to know who is your target customer or client. You want to make a personal connection on social media and through marketing to make the most impact and defining that audience will help accomplish that task.
Florist Francine. Pastor Paul. General Contractor George. A buyer persona (or marketing persona) is a description of a sample customer that helps you can create marketing materials that will affect that sample customer. It's important to understand who your target audience is so that you can get the most bang for your marketing dollars. Past data from your website, past customers, and social media can help determine who your past audience is. Creating personas for the type of customer you want to work with in the future is important to help your business grow.
Written by: Adam Bennett | March 29, 2021
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
Buyer personas at first glance may seem confusing; however, if you own a small business, it’s best to think of them as a fictional, generalized representation of your ideal client. They help you understand your clients or prospects better. This makes it easier for you to tailor content to the specific behaviors, needs, and concerns of different groups you service. The strongest buyer personas are based on market research and insights you gather from your existing client base through surveys and interviews; for most small businesses, one or two buyer personas may suffice to start. As you get more extensive, or if you have broad service offerings, you may need more. However, if you are just starting to think about buyer personas, then start small! Trying to do them all at once will do nothing but frustrate you. Remember, you can always build more persona later if needed.
Written by: Chad Treadway | February 26, 2021
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.