As a small business, you need a good stream of qualified leads that you can convert into clients. The question is, how do you find them? The answer is simple with digital marketing for small businesses.
Ok, well, what is digital marketing? Digital marketing is a two-pronged approach to marketing online.
- First off, you need to be providing good and educational information on your website that prospects can find via the search engines (Google, Bing, or Duck Duck Go).
- Secondly, it is all about reaching out to targeted clients at the right time. This may be through pay-per-click ads, social media ads, email newsletters, etc.
The bottom line is in today’s technological and digital world, connecting with your clients online is the best way to grow your business.
Digital marketing has grown in popularity among businesses of all sizes all around the world. It has become a key tool for promoting a company's products and services, allowing companies of all sizes to foster a more personal relationship with their clients worldwide. Digital marketing helps businesses to distribute information to their clients in a tailored and cost-effective way.
I hate to be the bearer of bad news, but traditional advertising has lost its strength as a viable advertising medium. According to a report by Statista:
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising. Nearly 356 billion U.S. dollars were spent on digital advertising in 2020. This figure is forecast to increase at a rapid pace in the upcoming years. According to the latest projections, digital advertising revenue will amount to 460 billion U.S. dollars by 2024.
According to past studies, a whopping 72% of users are currently engaged with businesses via their various digital marketing channels and activities. Nonetheless, despite the fact that both people and businesses are shifting their attention to digital media, many small businesses have yet to catch up.
Contrary to popular belief, digital marketing is not as challenging as it looks. Many organizations, even large ones, have seen and enjoyed the benefits of digital marketing, and it is worthwhile to participate in this new and inventive field. Are you still not convinced? Read on to learn about the ten benefits of digital marketing and how they may help you.
Written by: Chad Treadway | January 19, 2022
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.