The key to increasing your Asheville area small business’s clientele is through marketing, primarily content marketing. With content marketing, you are telling your business’s story in such a way that it attracts prospects, educates them, and entices them to choose your WNC small business.

Now, there are numerous options for small businesses to get the word out, but content marketing is one of the better and more cost-effective ways to differentiate yourself and your business from the competition.

As prospects begin their search for services or products, they have several questions, such as:

  1. What distinguishes your Asheville small business from the one down the street?
  2. What are the criteria for hiring employees?
  3. What is the business’s mission/philosophy?
  4. How much can clients be involved, and what role can they play?
  5. What are the expectations for communication with clients?
  6. What results can we expect if we use your services or products?
  7. What are the business’s difficulties? What are the areas that need to be improved?

Your marketing materials, website, social media presence, and personal interactions should all follow a consistent theme and work to answer these questions.

Ensure you deliver on what you promise regarding what you say and do. This will not only reassure clients, but they will also be able to see the quality of your services or products.

You can and should create buyer personas to help you focus your marketing efforts. Defining an ideal client will help you develop marketing content and collateral that speaks directly to them.

Adam Bennett

Written by:  |  May 3, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

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